@StorageTomi
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Self Storage Advisor. I broker, own, manage, develop, and invest in self storage. I also like to play pickleball and travel Latin America.
Minneapolis, Minnesota
Joined December 2011
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Bookmarking this for sure
A kick in your butt for the new year:
(Yes, I’m talking to you 🫵.)
There’s a trap that keeps many people from getting what they want out of life.
I call it “fake work”.
We pretend that we don’t know how to obtain what we desire. So we…
read self-help books
listen to podcasts
join masterminds
bookmark posts on X
attend workshops
buy online courses
“grab coffee”
hire coaches
create elaborate plans
There’s nothing wrong with any of those things…
⚠️Which is precisely why they can be dangerous. ⚠️
It feels like progress, but it’s not. It can become a sneaky form of procrastination. And it comes at a real cost: for many, it adds up to hundreds of hours and thousands of dollars.
As the saying goes, “Success is 1% inspiration, 99% perspiration.” Too many people are stuck on the 1%.
🦵Here’s the kick we all need for 2026:
YOU ALREADY KNOW WHAT YOU NEED TO DO.
So stop doing fake work and do the actual thing.
Take a baby step. And then another. Don’t stop.
Walk the way and the way will appear.
I’ll end with a quick personal example:
When I lived in Texas, I joined the local climbing club. I was new to the sport and very eager, so I attended all the meetups. What I found was people who talked a lot about climbing… but didn’t do much actual climbing. I called them “theoretical climbers”.
Real climbers are found on the rocks... who knew?
Don’t be a theoretical…
entrepreneur
fit person
wife/husband
traveler
[INSERT THING YOU WANT TO BE]
Now stop reading this self-help post and go do the thing!
And this is how we are going to kill our industry. Guys the revenue mgmt systems are great but we gotta set the limit at less than 830% rate increases.
Buyers: I don't look at properties without a list price.
RE Tax Assessors: Provide the list price so we can jack up the property taxes.
It's clear why not posting the list price publicly is better, yet many buyers still complain.
Self-storage at its best. Concrete drive lanes, climate-controlled units, large units, fenced, gated. Next to a grocery store and near a Starbucks.
Tom Flannigan retweeted
A bit of business etiquette:
Before sending any document for e-signing, send an email explaining what the document is, why you need it signed, & attaching the document itself as a pdf.
I feel personally attacked by this post. Can we, the self storage community, get this post removed and ban all of those damn minimalists?
Tom Flannigan retweeted
The difference between the top real estate owners in the world and everyone else?
Speed
Earlier this year I sent a perfect deal to a client that owns 300+ properties and is busy beyond belief
Thirty minutes later they emailed back with an offer
Recently I found a similar opportunity for a smaller owner I work with that only has a couple buildings
I sent it over, and explained why it was perfect for them
Then we spent the next month going back and forth over email
By the time they made a decision, a larger group had already bought it
Speed wins
Tom Flannigan retweeted
The most valuable trait of an entrepreneur:
A sense of urgency.
Most people walk slow, think slow, move slow, make decisions slow.
They lolly gag around life.
No energy. No excitement.
Those people never end up making it happen.
They end up working for the man, clocking in at 9am and clocking out at 5pm.
Doing the absolute bare minimum to get paid next Friday and not get fired.
Never making moves to chase additional opportunities and never taking a stab at entrepreneurship.
If you are consistently texting and tik-tok-ing throughout the work day, you are not serious about your career.
Tom Flannigan retweeted
Want to crush it in brokerage? Here’s the magic formula:
Make 100 calls.
Do it again tomorrow.
Repeat for 10 years.
We continue to see soft move-in activity in self storage.
How are storage owners growing revenue while occupancy remains flat? Existing customer rate increases (ECRIs)
Without actively pushing out ECRIs over the past year, this operator would have ~$12,000 less monthly revenue, equating to over $2 million at a 7 cap.
Tom Flannigan retweeted
The uglier the problem, the bigger the payday.
Everybody wants to chase “fun” careers—music, art, sports, entertainment.
Problem is, those lanes are overcrowded with people willing to grind for free just to get a chance. More fun = more competition = less money.
Now think about pest control. Nobody’s out here saying, “I just love crawling under houses and killing roaches, I’ll do it for free.” Exactly. It sucks.
Which is why those guys make solid money while most “passion chasers” struggle to get paid.
The less glamorous the work, the fatter the paycheck.
Chase problems, not passions
🗣️Stop. Building. Self. Storage.
This suburb has several hundred square feet of storage. Over 40SF/capita. And someone is building more.
Tom Flannigan retweeted
You don’t need a genius IQ to dominate this industry. You need grit, preparation, and relentless follow-through. Most brokers fail because they stop trying.
Tom Flannigan retweeted
It's Blackstone, not BlackRock, and they don't own many homes. 🫡🇺🇸
Charlie Kirk on @foxandfriends: “One out of four of all home purchases in the last year were out of these firms like BlackRock that come in and are bidding out first time home buyers.”
Readers added context they thought people might want to know
Blackrock does not buy individual houses.
blackrock.com/corporate/news…
Also this claim is completely false and been debunked many times over
finance.yahoo.com/news/no-wall-s…
Tom Flannigan retweeted
Take 4 mins today to watch Reagan's last speech as president, one of the best ever.
He talks about what makes America great- immigrants.
It’s so good
🇺🇸🇺🇸🇺🇸🇺🇸