Co-founder and CEO, Spread: The Human Internet
NYC
Joined July 2009
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I’m old enough to remember when ARR was meant to be LOWER than actual revenue.
Narrative capitalism is wild.
Accurate @lessin. Also genius to drop the book when VCs speak like this.
The most important book right now for understanding company building in the age of AI is about an agent... a hollywood one... Ari Emanuel's book ('roll the calls') -- there are TWO key lessons from it (one simple, one a bit more nuanced but even more important...)
The two:
First - the easy but important point... it is all sales right now as software commodifies, and the real lesson of first half of the book is simple -- as software commodifies and everything is just sales, if you get a 'no' call the next day... over and over and over... be relentless and keep asking til you get the answer you want. This mentality has historically not been in software / tech CEO DNA, but as the leverage of being 'unique genius' gets destroyed by arms-dealing AI / commodification of expertise (and certainly software) -- the winners are storytellers and salespeople.
Second - the more intellectual but even more important point - WHAT AGENTING REALLY IS? Why does anyone pay an agent... for trust / the relationship. What do agents do? Whatever the clients need / everything - not one thing. Why this matters? it totally changes business building. In a world where tech is 'hard' being a leader is figuring something out about the universe, building an advantage around that competency, and doubling down over and over on your 'advantage' in providing something specific. No more... whether for consumers or for companies...
if you are a 'business' in an agentic world, your asset it TRUST of your client, and you do as much for them as you can / anything (also send them random gifts). Your job is to get in the door, become trusted, and then pick up more and more business doing whatever the customer needs. This means the mission is SERVICE not PRODUCT or MISSION. The asset is the 'relationship' ... and the winners do everything they can for their clients.
If you are building a modern business right now - this reality changes everything from how tech companies were built over the last 20 years or so... mission is less important, top-down vision is less important, instead what matters is sales, clients, and being flexible with 'free to develop' software and services to SOLVE problems for your actual specific customers.
It this GOOD for most (startup) business... probably not.
Agents get fired all the time, there is less enterprise value in what they build, etc... also per Ari's book, in the agenting world, scale is everything -- but from a technological deterministic perspecitve... this is where we are going, and founders that understand that (relenteless sales, how do i get in the door with something and build trust, and then what I 'do' is everything ... will be the RELATIVE winners)...
Stu Rogers 💡 retweeted
Your friend who pivoted into crypto in 2021 and then to AI in 2024 is about one week away from announcing their new cyber security startup
Stu Rogers 💡 retweeted
as bad as things have gotten in the past 4 days, they are going to get a lot worse before they get better. security leaders, never let a crisis go to waste: please go to your boards and ask for help right now. not for ai, for the basics. (we need to hold on for ~18 months.)
Stu Rogers 💡 retweeted
SCOOP: Major U.S. banks are detecting unauthorized third-party AI agents inside customer accounts, including some attempting to take actions that appear to be independent of user instructions, sources told Axios.
The findings have alarmed banking executives, who are racing to restrict access to their systems as AI moves at a velocity faster than financial institutions can respond, multiple industry and bank executives told Axios.
Several banks are now preparing for worst-case and even “day after” scenarios, including how to rapidly secure or restore customer accounts if things go wrong, the people said.
Several bank executives told Axios they're struggling to distinguish between human users and AI agents. One executive said banks also struggle to determine whether agents are authorized by customers or potentially operating without their permission, more akin to rogue agent behavior.
Read my latest for Axios here: axios.com/2026/10/22/ai-agen…
Stu Rogers 💡 retweeted
Effective Immediately, all organizations using PHP for their systems are advised to be prepared for an update addressing two critical vulnerabilities. PHP is widely used for web applications. These vulnerabilities often provide a direct path to the server's file system or database. If an immediate update is not feasible, it is recommend that organizations take the system offline until it can be fully mitigated. NSA will follow up shortly with more specific guidance.
Stu Rogers 💡 retweeted
People are using AI to make their smart TVs dumb again techcrunch.com/2026/10/19/pe…
Stu Rogers 💡 retweeted
When the cars inexplicably start "flying" with rocket boosters on stage and landing like rocket boosters ... you know you are watching the opening bid in the "spacex / tesla must merge" story.
Stu Rogers 💡 retweeted
“We wanted flying cars, instead we got 140 characters”
Elon: lol how about I do both
The genius of @AriEmanuel releasing his book at a time when the tech world speaks like this. Chef’s kiss.
Stu Rogers 💡 retweeted
2027 will be the year of the personal agent. It has finally found PMF with Instinct, Muse & Grokbot.
This will cause a tsunami of customer enquiries — it’s now essentially free for a customer to send hundreds of emails, texts and phonecalls to make a single purchase.
Businesses will need AI customer service tools to save themselves from drowning.
Another day, another agent.
A new personal AI assistant has arrived. Meet Tab, which announced Tuesday that it had officially emerged from stealth.
spr.ly/6015BG2WZd
Stu Rogers 💡 retweeted
Today, we're open-sourcing the Personal Agent Consent & Trust Protocol (PACT), co-developed by @Instinct. We're also joining the Personal Agent Protocol working group by @Muse.
Built on A2A and OAuth, PACT enables businesses to verify who a personal agent is acting for and what the customer has authorized it to do.
Excited to shape the industry standard for how personal agents will interact with businesses.
Stu Rogers 💡 retweeted
Today we’re announcing Personal Agent Protocol — an open standard @Meta and @SierraPlatform are developing along with industry partners at @Genesys, @instinct, @RocketOTD, @Shopify, @stripe, and @Walmart. It will help define how personal agents interact with businesses and is open for anyone to implement.
Read more: sierra.ai/blog/introducing-p…
Thanks to @mercury Meridian for covering Spread in "A new age for an anti-slop internet." Human activity will only become more rare and more valuable. That's our bet. Proud to see The Human Internet™ in a feature for the first time.
mercury.com/blog/small-web-a…
When you hear a favorite podcaster at 1X for the first time and they sound like they’re stupid or on drugs. Is there a word for this experience?
