Jeff Sward (@SwardJeff) header
Jeff Sward (@SwardJeff) profile picture

Founding Partner Merchandising Metrics. Consulting on 5R Content Merchandising. @RETHINKRetail #TRE. BrainTrust @RetailWire. DATA + DESIGN

Amherst, MA
Joined March 2013
Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)Photo by Jeff Sward (@SwardJeff)
I'm not even slightly confused about why this is my favorite time of the yrar.
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OTB - Localizing Assortments Traffic & Conversion open.substack.com/pub/jeffsw…
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I know what my feed looks like these days. So surely there's a way to avoid thinking about politics and AI for a few moments...??? There is! This morning, I walked the dog.
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And this afternoon, I washed the MG and went for a drive.
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Check out my latest article: Another visit to Target. Another moment of..... linkedin.com/pulse/another-v… via @LinkedIn
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Turns Out The Conversations 2 Years Ago About AI Were Spot On...!!! open.substack.com/pub/jeffsw…
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I was looking forward to an outdoor fire as the snow accumulated. A friend advised that fire pits work much better when not buried under 2 feet of snow.
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He was right...!!!
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Dynamic Pricing. Fair & Transparent. Right..??? open.substack.com/pub/jeffsw…
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Dynamic Pricing. Fair & Transparent. Right..??? open.substack.com/pub/jeffsw…
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OK, so the outdoor seating (background) might be under 20" of snow and temporarily unavailable. But the grill works just fine, so no reason I can't have grilled chicken for dinner.
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Can confirm. It snowed in western Massachusetts yesterday and last night. Lunch by the creek canceled for a day or two.
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Can confirm. It's freaking cold out. -4⁰F last night and now 6⁰F at high noon. The creek right behind my house freezes over. Winter wonderland! And tonight, 18" of snow...!!! 😵😖😁😱🥴
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What a great way to roll into 2026...!!! Grateful, thankful to be included in an amazing group of retail gurus with an incredible range of expertise and knowledge! Many thanks to @RETHINK_Retail ! #TopRetailExperts #TRE2026 See the full list here: rethink.industries/top-retai…
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There's something very peaceful about watching my bonsai's deal with winter.
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A spectacular sunrise to start Christmas day. And a very nice day follows. 🎄🤶🎁🙏
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Hats off to @jcpenney. I've long searched for a heather choc brown turtleneck, and #MutualWeave delivered. JCP has some solid new products. #EddieBauer #FreeCountry #FryeandCo and more. My local store needs some updating, but glad to see new brands, new products.
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