Sword and the Script ✒️🗡

AI has content marketers skipping best practices and results have plunged swordandthescript.com/2026/1…

The changing CMO role in 3 numbers: 26% of CMOs hired this year have AI-related skills 11% of CMOs say their organizations have an “excellent” ability to use martech 75% of marketing leads who plan increased investments in AI assistants marketingdive.com/news/the-c…

More bots read Time magazine than humans do. So, now Time Magazine serves ads to AI agents chiefmarketer.com/time-magaz…

Is it AI or a reflection of the many diverse human opinions? >>> Inconsistent Answers Plague AI odwyerpr.com/story/public/25…

Half of strategy is deciding what you're not going to do: heinzmarketing.com/blog/what… @HeinzMarketing

Build your 2027 marketing budget with the 10% clawback in mind [Monthly Marcom] monthlymarcom.substack.com/p…

Study in the Journal of Marketing: "Brands should consider leveraging nano-influencers for more effective marketing campaigns. This approach not only promises higher ROI but also fosters a more authentic connection with audiences." ama.org/2024/02/20/influence…

How you incentivize marketing and comms drives results swordandthescript.com/2026/1…

B2B Buying Decisions Are Moving Where Ad Tech Can’t See adexchanger.com/data-driven-…

Why winning AI search isn't enough to win B2B buyers; "Your website still needs to turn that visibility into understanding, trust, and action." martech.org/why-winning-ai-s…

Fishbowl? Looks like there are two of them. pewresearch.org/internet/202…

Good take on case studies: "Too many similar success stories lead to content waste." forrester.com/blogs/when-cas…

"Just because someone organized a parade doesn’t mean you have to be in it." seths.blog/2026/10/the-relen…

Cloaked reports that 89% of respondents withhold their real phone number or email in at least one everyday situation. contentgrip.com/cloaked-cont…

What might David Ogilvy have said to Sam Altman about this? "Read my book." stackedmarketer.com/p/stacke…

Good content = good results. Hard to spot it, but you know when you see it. marketingprofs.com/charts/20… via @ayaznanji & @marketingprofs

So, what's the ROI on those AI assistants? Asking for a CFO friend. marketingcharts.com/advertis… via @marketingcharts

"AI citations" and "AI mentions" are not the same thing: "I'm going to cite your work, but your name will never cross my lips." contently.com/2026/10/20/the…

B2B Marketers Face Growing Pressure to Prove ROI as Revenue-Based Quotas Rise - B2BMX INSIGHTS demandgenreport.com/blog/b2b…

Over-reliance on AI "narrows the range of ideas we generate and reduces our willingness to engage deeply with its output." demandgenreport.com/demandin…

"AI search is changing how people express their needs, allowing them to ask more complex, specific, and personal questions. For brands, this creates an opportunity to understand customers more deeply..." martech.org/ai-search-is-tur…