Tamara McCleary

What does AI adoption look like beyond the hype? In this SAP Better Together podcast episode, I spoke with Philippe Lalumière of @Cirque about their AI journey—and how an AI agent is helping transform a complex AP process involving 70,000 invoices. The bigger lesson? Start small. Involve your people. Test for value. And be willing to throw it away if it doesn't work. Because the goal isn't AI. It's better ways of working. 🎧 Listen to the conversation: techunknownsap.libsyn.com/di… Timo Elliott's Practioner Video: sap.com/videos/fc-bayern-opt… Better Together Conversations: sap.com/products/technology-…

One of the biggest risks to growth isn't a lack of content—it's a lack of narrative alignment. If your #marketing says one thing, your sales team says another, and your employees tell a third story, your audience notices. @GageGrammer via @ThuliumCo shares practical insights on creating a clear, consistent brand narrative that builds trust across every channel. thulium.co/lost-in-translati… #BrandStrategy #leadership

Grateful for the conversation with @MarkSBabbitt and S. Chris Edmonds on Mastering Workplace Culture. It’s always meaningful to step back and reflect on what we say culture is versus how it actually shows up day to day. youtube.com/watch?v=qRY1Vofw… One idea that stayed with me: culture is not a statement—it’s a series of micro-moments. It’s how we respond when something goes wrong. It’s the tone of a message when deadlines are tight. It’s whether someone feels safe enough to say, “I don’t know” or “I need help.” In many organizations, culture is still treated as something that lives on a slide deck or framed on a wall. But in reality, it lives in the ordinary—especially when things aren’t going smoothly. What I’ve learned over time is that high-performing teams aren’t built on constant pressure or heroics. They’re built on clarity, consistency, and psychological safety. On environments where people aren’t spending energy managing fear, but instead are free to think, contribute, and solve. Because when people feel seen, heard, and respected—even in the messy moments—that’s when the best work happens. #AI #WorkplaceCulture #AIEthics #leadership

There’s nothing like match day—energy, emotion, and real-time decisions at scale. In this SAP Better Together podcast episode with @FCBayernEN, Dominik Winter, Head of Development and Process, and I explore what it really takes to bring that experience to life behind the scenes. Not just from a technology standpoint, but from a human one. When technology is thoughtfully designed, it doesn’t get in the way—it disappears into the experience. And what remains is something far more powerful: a sense of belonging, of being seen, of being part of something bigger. That’s the real story here. Technology in service of connection. Podcast Episode: techunknownsap.libsyn.com/fc… Timo Elliott's Practioner Video: sap.com/assetdetail/2026/03/… Better Together Conversations: url.sap/btpcustomerconversat… #AI #CustomerExperience #DigitalTransformation

The biggest plays in #hockey don’t always happen on the ice. In the National Hockey League (@NHL), front offices make thousands of decisions involving contracts, trades, and salary cap strategy—often under intense time pressure. On the latest episode of the SAP Better Together Podcast, I spoke with Chris Foster (@NHLFoster), VP Business Development, #NHL and #AI and #automation expert Pascal Bornet (@pascal_bornet) about how the league built the SAP‑NHL Front Office App for iPad to give all 32 clubs real-time access to connected data. The goal wasn’t just more analytics. It was removing cognitive friction so decision-makers can focus on judgment, strategy, and the future of their teams. A powerful example of what happens when #technology is designed around the people who use it. Listen to the episode here: sap.com/products/technology-… And make sure to listen to Timo Elliott's (VP and Global Innovation Evangelist at SAP) Practitioner Video interview: sap.com/assetdetail/2026/02/… Better Together Conversations: url.sap/btpcustomerconversat… #DigitalTransformation #PodcastHost

Riders in the ring. Fans in the stands. And now, everyone gets a say—thanks to #tech that lets YOU judge elite equestrian events, all from your phone! I sat down (again) with Black Horse One’s CEO for @SAP's Better Together #podcast 🎙️to talk digital scores, virtual training & the magic of bringing tradition online. This is sports, transformed—for the crowd, by the crowd. Podcast Episode: techunknownsap.libsyn.com/bl… Timo Elliott's (VP and Global Innovation Evangelist at SAP) Practitioner video interview: sap.com/assetdetail/2025/12/… Better Together Conversations: url.sap/btpcustomerconversat… #SportsTech #FanPower #BlackHorseOne #SAPAI #SAPBTP

2025 made #AI invisible infrastructure powering #marketing, media, analytics, and even social platforms themselves. #SocialMedia channels evolved into civic spaces shaping narratives, trust, and human connection. As we enter 2026, the challenge isn’t just speed, efficiency, or personalization—it’s responsibility. Leaders must embed ethics, transparency, and human-centered design into every decision. Success will be measured not only in engagement or ROI but in trust, clarity, and the quality of relationships we foster. The brands and leaders who thrive will treat AI as a tool to amplify human judgment, not replace it, and will see social platforms not only as performance channels but as spaces of shared responsibility. The future of marketing is consequential—and it demands intentionality. Read my full article here: nitter.cf/TamaraMcCleary/status/… #AIMarketing #Leadership

Huge congratulations to @guzmand on being named one of @Onalytica’s “Marketing Leaders to Watch in 2026”! 🌟 onalytica.com/blog/posts/26-… Her ability to blend storytelling with strategy, humanize B2B, and build global communities is a masterclass in modern marketing leadership. #MarketingLeadership #WomenInLeadership #Onalytica #B2BMarketing #Storytelling

Not all engagement metrics are created equal. In the final post of our series, @GageGrammer, @ThuliumCo’s Director of Brand Strategy & Growth, breaks down the difference between numbers that look good and numbers that actually move your business forward. 🔹Comments that spark real conversations. 🔹Saves that signal lasting value. 🔹Clicks that move someone closer to becoming a customer. When you measure with intention, engagement stops being a vanity report and becomes a strategic engine for insight, momentum, and growth. If your brand is ready to turn meaningful interactions into business outcomes, the Thulium team is here to help you go beyond vanity metrics and build a community that moves with you. thulium.co/beyond-the-number… #SocialMediaStrategy #EngagementMetrics #DigitalMarketing #BrandGrowth #XMarketing

In her latest article, our @ThuliumCo Director of Brand Strategy & Growth clears up what engagement really means — and how to build it the right way. From “post and ghost” habits to confusing likes with success, @GageGrammer digs into the common traps that hold brands back — and how to turn them into opportunities for real connection. thulium.co/ghosts-likes-and-… It’s not about chasing numbers. It’s about conversations, context, and community. Read the full piece for a deep dive into: Why not all engagement is created equal How overposting without listening hurts growth What it takes to turn activity into authentic connection Simple shifts that move you from ghosting to growing If your social strategy needs a reset, this one’s for you. Don’t just post—lead the conversation. #SocialMediaStrategy #B2BMarketing #CommunityBuilding #SocialMediaMarketing

Not all engagement is created equal. A “like” is polite. A comment starts a conversation. A share with perspective? That’s influence in action. In her latest article, @GageGrammer explores why engagement is more than metrics—it’s the story your audience tells about your brand. From quick reactions to generative contributions, understanding what truly counts as engagement helps brands move beyond visibility to impact. thulium.co/engagement-isnt-j… #SocialMediaMarketing #SocialMediaStrategy #B2BMarketing #SocialMediaEngagement

Engagement isn’t just metrics—it’s meaning. Someone shares your post because what you shared made them think. It’s the story shared offline about your brand when you’re not tagged. It’s the real relationships forming beyond the algorithm’s reach. In @ThuliumCo’s latest blog, @GageGrammer explores how engagement has evolved—from passive views to active participation to generative creation—and why understanding these layers helps brands build deeper, more human connections online. Read more: thulium.co/what-is-social-me… #SocialMediaEngagement #DigitalMarketing #CommunityBuilding #SocialMediaMarketing #B2BMarketing