- strategic consulting Complete SET Agency - advice and direction for athletes & brands - sportsbiz professor @UnivMiami - author
Miami, FL
Joined September 2009
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"Be the best version of yourself in anything that you do. You don't have to live anybody else's story."
— Stephen Curry
NBA guard, 4× champion
WWE auctions roughly fifty-two weekly shows a year like sports rights into nine-figure media deals. Scripted sports entertainment clears live-sports-style bids.
ALT WWE arena stage and media rights transformation
Endless storyline inventory on a fixed calendar is a rights seller's dream product versus seasonal sports.
"The man who complains about the way the ball bounces is likely to be one who dropped it."
— Lou Holtz
College football coach
The Fertittas bought UFC for roughly $2M in 2001 and sold to WME-IMG for about $4B in 2016. Combat sports became a media compounder.
ALT UFC octagon and MMA business era
Own the cage, the brand, and the distribution. Category creation plus IP control beat open talent auctions.
LIV Golf's $100M+ guarantee era forced PGA–PIF talks within roughly two years. Heritage tours found a price when sovereign-scale capital arrived.
ALT Golf tournament and LIV vs PGA Tour competition