Official account of The BeanCast Marketing Podcast. See @BobKnorpp for the personal account of host, Bob Knorpp.
New York, NY
Joined January 2009
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BUCK THE SHEEP!
Look at the headline and tell me we're not thinking the same thing. This week's BeanCast has @saulcolt and @JonathanSackett discussing the GTA VI phenomenon, legal judgements and big tech, plus much more!
LISTEN HERE: thebeancast.com/beancast-mar…
The BeanCast retweeted
We did @TheBeanCast last night, another great one! @BobKnorpp @saulcolt
thebeancast.com/beancast-mar…
Hear BeanCast host Bob Knorpp on this episode of The Indian AdGeek:
The Indian AdGeek with @BobKnorpp is now live. This is special because I have grown up in this business listening to Bob.
We discussed brand loyalty, agency business, similarities b/w markets & much more. Streaming now on all podcast apps. @TheBeanCast
open.spotify.com/episode/2az…
DON'T BE FOOLED BY THE CUTENESS!!
Facebook is still Facebook after all, and this week's BeanCast has @saulcolt @CraigDaitch and @tim_leake offering a fair, but sobering, look at Meta's Muse app. Plus a whole lot more.
LISTEN HERE: thebeancast.com/beancast-mar…
BEANCAST TIME AGAIN!!!
Listen to @farrahbostic @saulcolt and Matt McDermott debate whether GAP's new boy band effort makes sense. They all discuss AI crawlers, Meta's new Muse app and much more!
LISTEN HERE: thebeancast.com/beancast-mar…
THE BEANCAST TACKLES AI AGAIN!
I know. What else is new?
But Chris Baccus and @ZonteeHou deliver what is arguably the best discussion I've heard yet on whether AI will kill us all and what is marketing's culpability.
LISTEN NOW: thebeancast.com/beancast-mar…
THE BEANCAST IS BACK FROM SUMMER HIATUS!
And we're back with a bang! @saulcolt, Jason Lonsdale, and @ScottMonty debate content vs culture, reviewers vs influencers, CMOs vs other titles, and even Florida vs Netflix.
HEAR IT ALL NOW: thebeancast.com/beancast-mar…
LAST SHOW OF THE SUMMER!!
The BeanCast goes on break with a fantastic panel, featuring @farrahbostic, Rose Cameron, and @saulcolt discussing Cannes insights, PlayStation's GTA VI marketing, and much more.
LISTEN NOW AND WE'LL BE BACK 9/13: thebeancast.com/beancast-mar…
120 MILLION PLAYERS STRONG!
That's how many people play EA Sports video games and why their new dynamic ad insertion tool is so important. This wk's BeanCast has @augieray @rontite and @C2Comms discussing this, circumventing FIFA, and more!
LISTEN: thebeancast.com/beancast-mar…
ARE HOMEMADE ADS THE NEXT BIG THING?
Probably not. But @saulcolt, Jeff Cruz and @colbyvogt bring clarity to this and other extreme tactics to combat AI creative. Plus a look at World Cup ad trends and more, all on this week's BeanCast.
LISTEN HERE: thebeancast.com/beancast-mar…
DOES IT MAKE SENSE YET?
Google shook things up last week. So you'll want to hear the expert analysis of @saulcolt and @mitchjoel right now. They also discuss whether Super Bowl style ad hype can come to the World Cup, and much more.
LISTEN: thebeancast.com/beancast-mar…
DOES SEO EVEN MATTER NOW?
Hear what @DuaneForrester and @TedWrightMedia have to say about it on this week's BeanCast. We also discuss the upfronts touting creators, AI's regulatory quagmire, response time and loyalty, and the #fairfailfoul.
LISTEN: thebeancast.com/beancast-mar…
WHAT BUSINESS CAN LEARN FROM...ONLY FANS?!?
This week's BeanCast has @Lopey and Rose Cameron discussing how OnlyFans is a model for the future, Google's efforts to redefine itself, and much more.
LISTEN NOW: thebeancast.com/beancast-mar…
IT'S BAAACK!
A big apology to BeanCast fans for my unexcused absences over the last two weeks, but now we're back! Hear @saulcolt @MMMcDermott and @janelldtownsend discuss what the Walmart Signal is telling us, plus a whole lot more.
LISTEN: thebeancast.com/beancast-mar…
THERE IS A BEANCAST THIS WEEK!!
And it's a GREAT episode, with @saulcolt @ZonteeHou and @colbyvogt discussing how to navigate America 250 promotions without pissing off your customers. Plus "viral" stunts, Finder Guy, and much more!
LISTEN: thebeancast.com/beancast-mar…
ACCOUNTABILITY OR CENSORSHIP?'
This week's BeanCast looks at Meta held accountable for child endangerment...and whether that's good news. Hear @ianbaer and @farrahbostic discuss, along with agentic's real challenge, irl marketing, and more!'
LISTEN: thebeancast.com/beancast-mar…
IS IT A SHAKEUP OR A SHAKEDOWN?
On this week's BeanCast we look at The Trade Desk's recent stock slide with @Jzilberbrand @Jerlyn and @saulcolt. We also discuss Meta's plan to buy influencers for Facebook, and a whole lot more!
LISTEN NOW: thebeancast.com/beancast-mar…
I PREDICT LEGISLATION!!!
But can that slow betting on prediction marketplaces? On this week's BeanCast Rose Cameron, @lisadlaporte and @augieray discuss this, plus Amazon's win, making digital marketing a cool job again, plus much more!
thebeancast.com/beancast-mar…
AGENCY AI PLATFORMS COULD BE A BAD THING.
At least that's what Gartner is warning. So on this week's BeanCast, @saulcolt @jaffejuice and @rontite debate the drawbacks of getting locked into the wrong AI solution, and a whole lot more.
thebeancast.com/beancast-mar…
PAIN IS EVERYWHERE!
From agency layoffs to AI hysteria to even claw machines, ad folks are experiencing a world of hurt. So take time today to hear @saulcolt @AdamHoldenBache and @C2Comms offer some much-needed perspective on this week's BeanCast:
thebeancast.com/beancast-mar…
