The Dubs Group

Evolving with the industry, but committed to the same mission: fueling growth in collegiate athletics. The Dubs Group is here to create stronger fan connections and lasting revenue opportunities.

Last year, we built something lasting — a series of revenue generating businesses that put Oklahoma fans first. Every partnership, every campaign, every small win added up to something bigger: real impact and sustainable success for the athletic department and the fanbase.

The college sports landscape is changing, but at Dubs, winning will never change. The Dubs Group is now ready to help athletic departments unlock new revenue and deeper fan connections. Let’s get to work.

We had an amazing experience hosting an exclusive meet & greet with @alanbowman_ and @CertAngusBeef in Woodward, OK!   #ThedubsGroup #NIL

124 years later and men and women will finally be equally represented at the Paris Olympics.    #Olympics #Paris2024 #NIL

Some friendly faces to catch while watching the Olympic Trials over the next few weeks:  Anna Kwong: @TCUswimdive , Diving June 20-22 Yul Moldauer: OU, Mens Gymnastics June 27-30 Fuzzy Benas: OU, Mens Gymnastics June 27-30

College World Series season had us pondering what our walk-up songs would be⚾️. We think our team has some pretty great picks!

So much power and strength was seen this past weekend at @DickiesArena at the U.S. Gymnastics Championships. Gymnasts competed for a chance to make it one step closer to Paris 🤸🏽#USAGTrials24 #XfinityChamps #TheDubsGroup #Bars #Beam #Gymnastics

Ready for some postseason dubs 🫡 Let’s go @OU_Baseball !!! 📸 OU Athletics #TheDubsGroup #NIL #BoomerSooner #Oklahoma #Baseball

Still celebrating these educated queens 👏 but mostly because they’re coming back!!! #TheDubsGroup #NIL #Graduates #CongratsGrads

We think it’s safe to say that elite gymnasts are thankful for NIL 😌 #TheDubsGroup #NIL #Olympics #Gymnastics #EliteGymnastics #CollegiateGymnastics

2 years down, many more to go!! We're incredibly proud of what we've achieved alongside the amazing student-athletes and businesses we've worked with! Cheers to the journey ahead! 🫶2️⃣🎉 #TheDubsGroup #NIL #Anniversary #TwoYears #NameImageLikeness

Another fun deal in the works 🤝 @ethandowns40 is preparing to furnish a new home & we knew K&N was the perfect place for him to shop 🏡 check em out!! #TheDubsGroup #NIL #NILDeal #OUFootball #EthanDowns #Furniture

Spotted: Dubs in the wild 👀 ps: though it is pretty cool, we can’t take credit for this, we’re marketing professionals not artists ¯\_(ツ)_/¯  #TheDubsGroup #NIL #NILDeals #Dubs #DubsForSooners #DubsForFrogs #StudentAthletes

Time flies when you're watching @alynaht play softball 🥹🫶

Mood because we’re still celebrating @AudreyDavis132 dubs! We couldn’t be prouder of her for becoming a two-time individual national champion! 🫶🏆 #TheDubsGroup #NIL #OUGymnastics #NCAA #Gymnastics #NationalChampion #Bars #Beam

Loved working with @PLYRSCollxctive to bring Oklahoma softball players on a tour of @nmotionok, the brand-new Functional Sports Medicine space at @YFAC_Sports! #TheDubsGroup #PlayersCollective #OklahomaSoftball #SoftballPlayers #NattyChamps #Softball #Oklahoma

LFG @JaxonWillits