Email y SMS para e-commerce | Escala tu tienda con nostros | DM para auditoría gratis
Joined June 2023
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¿Sabes qué pasa cuando alguien entra a tu tienda online y se va sin dejar su email?
Quemaste el dinero. A menos que tengas un Welcome Flow que capture, conecte y convierta.
En 2025 no gana el que más invierte en tráfico. Gana el que sabe sacarle más valor a cada clic.
Aquí va la fórmula que aplico con mis clientes:
- Popup con microcompromiso (que sí convierte)
- Welcome flow estructurado (mínimo 5-8 emails)
- Envío inmediato del 1er email con oferta
- Correos que educan, venden y generan urgencia
- Uno de texto puro, como si te hablara el fundador
- Última llamada real, sin bullshit
El objetivo: emails pensados para convertir ahora o más adelante, sin tener que pagar otra vez por ese cliente.
Si no tienes esto implementado, estás dejando ventas en la mesa todos los días.
Tengo una guía completa con estructura, ejemplos, plantillas y errores que debes evitar.
¿Te interesa? Comenta "FLUJO" y te la paso gratis por DM
Los 5 errores más comunes en email marketing para e-commerce:
1. Frecuencia de envío inconsistente
Enviar correos solo en fechas clave y luego aumentar a 3 semanales activa alertas en Gmail, Apple, etc. Sin calentar tu lista, te marcarán como spam y tu entregabilidad caerá.
2. Saturar a la audiencia
Enviar 3-4 correos semanales al mismo segmento cansa a los suscriptores, que se dan de baja o te marcan como spam. Ajusta la frecuencia según el tamaño de tu lista, intereses y producto.
3. No ofrecer personalización
Permite que los suscriptores elijan la frecuencia de correos (1, 2, 3 o solo ofertas) y envía contenido basado en los problemas que quieren resolver.
4. Falta de consistencia
Envíos irregulares reducen el engagement, la confianza y el retorno de inversión en captar suscriptores. Necesitas un sistema que nutra y convierta consistentemente.
5. No contar con un experto
Enviar correos es fácil, pero dominar ESP, diseño, copywriting, opt-ins y entregabilidad no. Un experto puede aumentar tu facturación un 35% en promedio.
Sigueme en @TheFitEmailMan para mas tips sobre como incrementar las ventas de tu ecommerce con email y sms marketing
Pocos fundadores de e-commerce conocen este truco de Klaviyo:
"Envío gradual"
Esta opción permite enviar tu email poco a poco durante 4-6 horas, en lugar de bombardear a tu lista de una vez.
Ideal para calentar cuentas nuevas y probar en qué momento del día tu audiencia abre más tus correos.
La cantidad de oportunidades que perdemos por perder el enfoque y no ejecutar con rapidez debería asustarnos.
Me pasó a mí cuando empecé y veo que es algo que muchos ecom founders padecen.
Un objetivo y darle con todo es el camino. ¿Qué oportunidad perdiste por no enfocarte?
Los flows (flujos) mas importantes que todo e-commerce debe tener son:
- Welcome Flow (flujo de bienvenida)
- Abandoned Cart (carrito abandonado)
- Abandoned Checkout (checkout abandonado)
- Browse abandonment (abandono de navgeacion)
- Post-purchase flow (Flujo post compra)
No pienses en otros flujos hasta no tener estos listos.
Cumpleaños, winback, sunset y cualuquier otro flow pueden esperar
Run de recuperación
12 días hasta la Maratón de Madrid.
Estos pequeños runs me recuerdan que las tareas repetitivas y aburridas son las que realmente cuentan y crean momentum.
Solamente hay que hacerlas
Action doesn’t always mean results.
Sometimes life’s unfair. Even when you do everything right, the outcome isn’t what you expected.
But you learn to accept that life isn’t fair… and you keep moving forward
Email Marketing Benchmarks You Need to Hit
If you're serious about maximizing revenue from email, here's where your numbers should be:
**Total Email Revenue:** Ideally 40% of total revenue
- Above 55%? Invest more in ads.
- Below 35%? Fix your strategy.
**Campaign vs. Flow Revenue:** Each should be 40-60% of total email revenue
- Campaigns at 70%+? Your flows need work.
- Flows dominate? You're missing out on campaigns.
**Open Rates:** 45%+
- Below this? Likely deliverability issues. Tighten your list and check your sender's reputation.
**Click Rates:** 1%+
- Low click rate? Your content isn't engaging.
**Pop-Up Conversion Rate:** 8-12%+
- Most brands are below 4%. Improve this to double your list and revenue.
**Abandoned Cart/Checkout Recovery:** 10%+
- Below 10%? You're losing potential revenue.
If you're missing these benchmarks, you're leaving money on the table.
If you are a DTC founder, follow @TheFitEmailMan for more content on how to make more money from your email list.
Marathon training: This week I'm increasing volume.
First week in a few months where I ran several times more than 15km a week. The focus and higher energy this shit gives is unmatched.
Awful activity but so worth it
I’ve always had hard attention problems
These two things helped me become more productive and focused:
1. Installed Freedom App
I blocked all distracting apps on my phone… basically locked down the whole thing. No notifications are allowed on my phone or laptop. Then, I leave my phone far away from me
2. Set priorities
I sort tasks into:
- Urgent/Important > Do now
- Urgent/Not Important > Do after
- Not Urgent/Important > Do when I have spare time
- Not Urgent/Not Important > Delete
This helped me focus on what is important and avoid being busy just for being busy.
I’m not the most productive person, but these two things helped me get into a focused state, which significantly increased my productivity
What are your tools?
How to increase Email conversions without discounts
1. Footer Shop Buttons: Add subtle shop buttons in value emails. No pressure, just an easy way for readers to browse after engaging with your content.
2. Tie Value to Your Product: Connect what you're teaching to what you sell. A simple transition from education to product makes all the difference
Example: "You can follow the perfect skincare routine, but without the right support, your skin’s natural collagen breaks down over time. [XYZ product] helps stimulate collagen production from within, keeping your skin firm, smooth, and resilient"
3. Use ‘Shop Now’ Buttons: Some people just like clicking buttons. More buttons = more chances for them to buy.
Use this to make every email drive sales
Why does email marketing matter for your ecom brand right now?
Ad costs are up.
Competition is at an all-time high.
Conversion rates are dropping
More traffic isn't the answer > more profit is
Email = 44x ROI, direct access to buyers & a revenue channel you own
Brands that are crushing it are making 40%+ of their revenue from email
Email marketing is NOT dead
Jose | Email & SMS retweeted
Marketing Fact:
The fastest way to grow is to keep the customers you already have.
Most ecom founders don’t realize this: Your welcome email sequence can be a money printer. But most are doing it wrong or not at all
A well-crafted Welcome Flow isn’t just a series of emails. It’s a 7-14 day conversation that turns curious visitors into customers.
It converts visitors who would’ve bounced forever.
It primes future buyers by addressing their objections before they even ask.
It builds a relationship that pays off long-term.
This is the anatomy of a profitable Welcome flow:
That’s it.
A Welcome Flow isn’t just about selling, it’s about building relationships that convert.
Start with the basics, test performance, and scale from there.
If you want to know exactly how to implement this for your brand, shoot me a DM or follow me for more email sauce @TheFitEmailMan.
Let’s turn your email list into a profit machine