Market research & strategy consulting firm. We help PE firms and corporates make smarter investment and growth decisions
Royal Oak, MI
Joined September 2011
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Three inputs. Four verdicts. Three gates.
How an export board decides where the next market development dollar goes, in four slides. Full series on LinkedIn.
46.4% of U.S. ag exports now go to the Western Hemisphere, on a $137B total. Colombia grew 21% in 2024, faster than any top-25 market.
And on May 1, 2026 the EU-Mercosur agreement took effect. Fully phased in, the EU holds preferential terms with every Latin American country but three.
The best-run programs we see build the monthly trade series before the activity plan, know their importers by name, treat in-market coverage as a design choice, and can say which market they would cut first.
Boards that cannot answer that do not have a strategy. They have a map.
Part 1 of a three-part series on market development in Latin America, from @TheMartecGroup 's export cooperator work.
3 hours out. Live at 11 ET.
Market sizing, reconciling conflicting estimates, and where growth actually hides inside big markets.
Replay + 96-page playbook for everyone who registers.
Registration: lnkd.in/gunERxWp
Built for: growth strategy, M&A, corp dev, PE diligence, strategic planning.
Drop your market-sizing questions in the comments — we'll work them into the session.
Tomorrow, 11 ET — live webinar:
"Knowing Where to Play (And What it Takes to Win)"
Why market size estimates vary wildly across sources, how to reconcile them, and where growth tends to actually hide inside big markets.
Every registrant gets the replay, slides, and our 96-page playbook.
Register link in reply ↓
Registration: lnkd.in/gunERxWp
Built for: growth strategy, M&A, corp dev, PE diligence, strategic planning.
Drop your market-sizing questions in the comments — we'll work them into the session.
New webinar: Knowing Where to Play (And What It Takes to Win)
May 14 · 11:00am ET
Most market size numbers are treated as answers. They're actually starting points — and the gap between the two is where bad strategy lives.
Register (free, includes 96-page playbook):
martecgroup.com/webinar-know…
Four pieces. Four days. One thread.
What's happening across the Central Valley ag landscape is a full story, not a single post. Mon-Thu, with Part 1 Monday morning.#CentralValley #AgPolicy
Part 4 (Thu, Apr 30): Defend or Redeploy.
Commodity-by-commodity competitive read. Where CV's defensible advantages still hold, and where the cost competition is already lost. Almonds, pistachios, walnuts, stone fruit, table grapes, citrus, processing tomatoes.
The annual member survey is probably the single most overused and misleading research instrument in any association's toolkit.
Not because the data is wrong.
Because the people answering it are the wrong people to be answering it.
External stakeholders — employers, regulators, allied bodies — are where credential value is actually set.
Employer perception drives hiring preference. Hiring preference drives designation value. Designation value drives membership demand.
An association measuring member satisfaction without measuring employer perception is tracking a downstream metric while ignoring the upstream cause.
Full piece — Part 2 of the Association Research Series: linkedin.com/posts/bill-luck…