Rich Homie Ron

I am so excited to announce the launch of Not Beer Vibed, our new THC Seltzer line. When I first learned about the category and tried some of the products, two things became immediately clear to me: 1. Beverage is the best way to consume THC. 2. This category has the potential to be massive. We researched the products in the category and identified three key areas where we could differentiate and add value: 1. Clear, approachable communication. We found that many brands seemed like they were trying to hide the fact that their product had THC in it. Then on the other hand, there were products that leaned too heavily into marijuana cliches, such that they weren’t approachable to the “canna-curious” consumers. We saw an opportunity to clearly communicate what the product is, while still appealing to the “canna-curious” consumers (and maybe more importantly, the “canna-curious” retailers). 2. Great taste. We found many of the products simply didn’t taste great. They were just carbonated water with natural flavors, which has a low ceiling for how “good” it can taste. Plus, that liquid is cheap and most of these products are $5+ per can… it didn’t seem right to charge a high price for a cheap liquid. We use real fruit juice for vibrant, delicious taste in all of our flavors because we want Vibed to be a treat that the consumer looks forward to from both a feeling and taste perspective. 3. No added sugar & 15-20 calories. Most of the products we tried that tasted good were loaded with added sugar and high in calories. We believe THC beverages should be a healthier way to unwind than alcohol not only from a “no hangover” perspective, but also from a nutritional perspective - lower sugar, lower carbs, and lower calories. We wanted a drink that tasted great but still hit that low calorie / low sugar sweet spot of successful better-for-you drinks like Poppi and Olipop. We designed Vibed to help you unwind and enhance the moment. It has a balanced 1:1 ratio of THC:CBD, so that you can feel the mood enhancing effects, the stress relieving benefits, and maybe even laugh a bit. But that ratio also keeps you balanced and minimizes the risk of anxiety. Not only will you feel better in the morning versus alcohol, you’ll feel better in the moment too. With Vibed, you aren't compromising anything. It's an improvement in the beverage you choose to unwind with from a taste, feeling, and health perspective. We hope you give Vibed a try via the link below and let us know what you think! notbeervibed.com/