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In 2020, I joined Roblox during the pandemic, dreaming of building a game. That project failed — but I didn’t stop. Nearly four years of experimenting, learning, and trying again followed. I even tried fundraising for a Roblox studio, only to be rejected more than 30 times.
Those setbacks led me to avatar items (UGC) — a hobby that unexpectedly became a business. One of my early items went viral, though I only noticed it in 2024. That moment revealed the real potential of this space and became a turning point.
One year later, Topcat has grown into one of the leading fashion creators on Roblox:
• 1,558% year-over-year growth
• Over 1 million monthly items sold
• Sales exceeding those of established global real-world fashion brands
Today, I sat down with @Forbes to share my creator journey on @Roblox, talk about fashion in gaming, and discuss what’s next for Topcat.
Read the full story here: forbes.com/sites/charliefink…
#Roblox #Forbes #RobloxDEV #RobloxUGC #GameDev
Philipp retweeted
Swooped Short Messy Layered Bob *Couture UGC
@teressawestood
White Nurse Dress *Chibi Couture
White High Heels Strap Boots *Gatas Only
@TopcatGG
Hazel Doll Head *Bundle Place
@srmyeon
It-Girl Supermodel Doll *It-Girl @polarberrys
F14D50 #RobloxHalloween #RobloxFashion
Dave promised the marketplace algo will improve 📈
…and he loved the TOPCAT items ofc!
#Roblox #RobloxDev #RobloxUGC
Philipp retweeted
Cowboy hat w long wavy hair By e.motion
Brown bandana scarf By BEST-SELLING UGC @TopcatGG
emo brown leopard choker By emobby
Brown Leather Corset Bustier By Tommy! UGC @BabyDecayRBX
Fringe Skirt Expresso Denim By KIDS ON PLUTO @KidsOnPluto
Black cowboy boots By DRESSX
Philipp retweeted
Brown Leather Bias Cut Dress *Dioness @dioncella_
Natural Raffia Chic Sandals *GMARI @gmariverse
Hazel Doll Head *Bundle Place @srmyeon
#RobloxFashion
Philipp retweeted
Sprinkle ✨
Mariah Carey inspired
GMARI- Sky Blue Summer One-Shoulder Mini Dress
Ora'Bella- Silver Watch Diamond Bracelet
Classic White Heels
@gmariverse
*Outfit Bazaar code: 2115R2
#MariahCarey #JusticeForGlitter #RobloxFashion
Philipp retweeted
✨
Messy Curly Pop Star Brown Hair w Bangs
*Couture UGC @teressawestood
Ivory Tweed Corset + Black Bra
Pleated Mini Skirt
Silver Retro Frames
Black Classic Heels
*Ora'Bella @gmariverse
Beret Cap Black Buckle
*Gatas Only @TopcatGG
#RobloxFashion
W Update - thanks to you and your team!
I just hope this works in practice.
Excited to see this roll out! One our consistent top issues from UGC creators is having their work copied / re-uploaded.
This is the first step (of many) to protect & reward original & creative UGC content on the platform.
devforum.roblox.com/t/protec…
Philipp retweeted
@AprelleDesignsPolo Top Leopard, Y2k Cropped Sweater Red & leggings
Aprelle- roblox.com/communities/26850…
Boots Honey Timber, Chestnut Trail
Siunes - roblox.com/communities/35610…
Outfit Bazaar outfit codes 2115LS, 2115LQ
#RobloxFashion
Philipp retweeted
Orange Bloom Twisted Shoulder Top-Gmari
Black Skinny Jeans - Siunes
Sunset Petal Heels -Gmari
Black Beret- DieSoft
Gothic black lace side bow- Purrfect Rebels
Cute and Trendy Face- Vhaega
Y2K Latina Doll Mink Body
#RobloxFashion
Philipp retweeted
🔥
Grunge Plaid Biker Bra Choker Harness
Black Leather Biker Harness Shorts
KIDS ON PLUTO
By FOSER @KidsOnPluto
Y2K Wrap Sunglasses Silver Head
Black Latex Studded Biker Glove
Black Leather Platforms
By TOMMY! UGC @BabyDecayRBX
#RobloxFashion
Philipp retweeted
Asymmetric Floral Denim Crop Jacket
Leather Biker Bra Top Black
Black Leather Chain Suspension Pants
By KIDS ON PLUTO @KidsOnPluto
Diamond SLAY Hair Clip
Oval Black Sunglasses
Noir Quilted Box Bag
Midnight Black Chic Wedge Thong Sandals - Latina
By GMARI @gmariverse
Should've called this one "Life of a UGC Creator"
...but anyways – enjoy my new "Moderation Background"!!!
🧵link in thread
#Roblox #RobloxDev #RobloxUGC
🤖 Made with AI
Philipp retweeted
🌹
aprelle Y2k Halloween Leggings Skeleton
Y2k Cropped Sweater Black
By APRELLE @AprelleDesigns
Game-
Outfit Bazaar
roblox.com/games/10002135006…
*Enter code 2114QB to find everything!
#RobloxFashion
Philipp retweeted
✨
Oval Black Glasses
Black Ash Knit Cardigan
Charcoal Sculpt Corset + Blue Bra
Pinstripe Office Pants
Black Chic Stilettos
*Ora'Bella
Black Crossbody Purse
*Gmari @gmariverse
y2k Grunge Spikey Layers Brown Hair
*Couture UGC @teressawestood
#RobloxFashion
PURCHASED IT!!!
Is it too early for halloween? I don't think so 😝
Outfit code: 2113R9
Game is by @TopcatGG : roblox.com/games/10002135006…
OMG LOVE THIS! 🤎
Howdy! 🤠
Cute Crop Top Painter With Bows
Brown Leather Shorts
Cowhide Horsebit Bag
*By GMARI @gmariverse
Cowboy Boots Brown Leather High Heels
*By Coast UGC @TopcatGG
Find everything here!
*Outfit Bazaar code 2112LI
#RobloxFashion
Philipp retweeted
Gmari kind of Summer
Short denim dress
White Chic Woven Handbag
Cloudstep Heels
Oval White Sunglasses
@gmariverse
Outfit Bazaar Code 2111WA
#RobloxFashion






























