I tweet on innovation at scale. 37 accelerators, 6 govs, 11 unis, 24 1B+ corps Newsletter: https://nitter.cf/t.co/eg2f1XGi1u Free tools: https://nitter.cf/t.co/9OCmjfqLgW
Brooklyn, NY, USA
Joined April 2009
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Testing an idea used to cost me a day of hand-coding. Now it's 5 min to prompt, 30 to make tea. That's why I rewrote the book: when building is free, building the wrong thing is the only real cost. kromatic.com/download/the-re…
The real AI risk isn't wrong answers. It's confidently wrong ones. kromatic.com/real-startup-bo…
If I wouldn't trust a junior researcher to improvise follow-up questions, I don't trust AI to either. I design the prompts before I run the interviews. kromatic.com/real-startup-bo…
When I can interview dozens of people at once with AI, the bottleneck shifts — it's no longer recruiting. It's knowing what to ask. kromatic.com/real-startup-bo…
Running 200 AI interviews isn't about 200 answers. It's about finding the short list of questions worth asking a human next. kromatic.com/real-startup-bo…
If I can't delete the code when the experiment ends, I probably stopped treating it as an experiment. kromatic.com/real-startup-bo…
AI lets me sketch a working prototype in hours. The hard part isn't building it — it's deleting it once I have my answer. kromatic.com/real-startup-bo…
AI-generated customer personas feel like insight. They're actually a shortcut past the customers. kromatic.com/real-startup-bo…
The real danger of AI in early-stage research isn't bad output — it's plausible output that replaces the conversation you needed to have. kromatic.com/real-startup-bo…
Most founders get bad data because they ran the wrong experiment for the question they had. AI runs it 10x faster — it can't tell you which question to ask. New RSB 2nd-ed teaser: kromatic.com/blog/rsb-teaser…
Every method in The Real Startup Book now has a copy-paste AI prompt. Work through it with Claude, ChatGPT, Gemini, or Codex — paste it, give your context, let it help design the experiment. kromatic.com/mcp?utm_campaig…
The Real Startup Book is free, built by 51 contributors across 16 countries. Even Claude, the AI, earned a contributor credit — drew illustrations, ran research, and argued with me. kromatic.com/download/the-re…
The Fake Door Test: put a button or ad in front of people for something that doesn't exist yet, then count the clicks. A click is a behavioral signal, not a stated opinion. kromatic.com/download/the-re…
My favorite method in the book: Picnic in the Graveyard. Before you build, study startups that already died trying something close to your idea. Spot the landmines first. kromatic.com/download/the-re…
Genuinely humbled — @nireyal, @tendayiviki, and @danto_ma had kind words for the new Real Startup Book. Three people whose work shaped how I think about building. kromatic.com/download/the-re…
When a working prototype is one AI prompt away, the expensive mistake is building the wrong thing. The Real Startup Book 2nd edition is out today — 60+ methods for getting that part right. kromatic.com/download/the-re…
Tristan Kromer retweeted
Why AI agents should speak Latin, how to avoid the agentic convergence trap, and the power of the peanut butter and jelly sandwich...
Including insights from @TriKro, @erparker, @HarvardBiz, and @SanjanaPattan14
Listen to @theiopodcast at:
insideoutside.io/podcast/ai-…
94% of employees know generative AI. 1% of leaders say they're mature on deployment. The payoff isn't there.
kromatic.com/blog/why-ai-man…