Localized pricing automation for #MobileApps Push smarter prices to Apple & Google Play 190+ countries | PPP adjustments
Joined February 2026
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Hello X 馃憢
PricePush is a tool for mobile app publishers who want to localize pricing properly, without living in spreadsheets.
Apple auto-converting your USD price into local currency is not localized pricing. It's a currency calculator with extra steps.
Here's the gap, in numbers:
4/ And about 40% of devs never touch the default.
So the most common setup is: take USD, let the store convert it, ship it. Which leaves the India price roughly 3x too high versus what works.
The fix isn't complicated. It's per-market prices based on purchasing power, pushed to every store.
I built PricePush to do exactly that in one click.
pricepush.app/#case-studies
Pricing myths vs what the data says:
MYTH: localized pricing means charging less.
FACT: Duolingo charges MORE in Spain/France. UK + EU run ~1.2x US (Adapty).
MYTH: the store already localizes for you.
FACT: Apple suggests India ~21% below US. Localizers go 50-80% below.
Localization is not the words. It is everything the words sit next to.
An ASO panel ran through what real localization means, and almost none of it was translation:
PricePush handles that last layer. It sets country-specific prices by purchasing power across 190+ countries, on the App Store and Google Play, so the number a user sees fits their market the way a good translation fits their language.
Localized pricing has a 62% win rate for lifting LTV.
That's the highest of any A/B test type in RevenueCat's 2026 report (115,000+ apps). Higher than paywall redesigns. Higher than trial-length tests.
If you have one test cycle to spend, the data says spend it here.
You are not Netflix. You don't need to be.
That's the objection I hear most when I show developers the big-app pricing data, and I get it. Spotify pricing India at $2.2 and Netflix building Rs149 mobile plans feels like something only a 1,000-person revenue team can pull off.
The only thing that ever made this hard for small teams was the labor. Setting and maintaining a separate price in every store, every time the base price or the FX moved. That's mechanical work, and mechanical work is what software should eat.
That's what I built. The strategy is borrowed from companies far bigger than me. The execution takes one click.
(Netflix, Spotify and Momego are public examples, not PricePush customers.)
pricepush.app