YouTube & AI inspiration, tools, insights and strategy based in real data. Follow @TubeLabNiches (by @antoniojmps)
Joined April 2023
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TubeLab - YouTube Strategy retweeted
All you need is a viral idea from a small channel.
Stop overcomplicating ideation.
TubeLab - YouTube Strategy retweeted
while everyone builds opus 5.5 pipelines, Steve hosts his own food channel.
no ai slop
he picked one title and stuck with it:
The Deadliest [X] Ever Sold
almost 3M views with just 3 videos in less than 2 weeks
while everyone builds opus 5.5 pipelines, Steve hosts his own food channel.
no ai slop
he picked one title and stuck with it:
The Deadliest [X] Ever Sold
almost 3M views with just 3 videos in less than 2 weeks
TubeLab - YouTube Strategy retweeted
happened again.
don’t copy outliers. get copied.
nitter.cf/JacobRBryant1/status/2…
happened again.
don’t copy outliers. get copied.
nitter.cf/JacobRBryant1/status/2…
how this packaging was actually made:
youtube is pattern recognition.
research enough videos and you start seeing what works everywhere.
i saw this composition from Pexto ~2 years ago and remembered it.
when we had a video where it fit, we used it.
so don’t copy. study what works and save it.
eventually you’ll have the right video for it.
that’s how you become the outlier.
spot the working pattersn with the biggest library of outliers in the world.
tubelab.net/youtube-outliers…
STOP MAKING BAD YOUTUBE THUMBNAILS
Here are 6 thumbnail formats that work in any niche.
(bookmark this)
1) Explainer Thumbnails
Builds instant clarity and curiosity. Perfect visual hook.
Tells the viewer exactly what they’ll get
6) Exposes Thumbnails
Drama meets discovery.
Promises inside info or truth revealed
Creates urgency with visual tension
Perfect for commentary and storytelling
If your thumbnail doesn’t make someone feel something, it won’t make them click.
Bookmark this for your next upload.
All thumbnail styles found with TubeLab Outliers Finder tool.
tubelab.net/youtube-outliers…
STOP WRITING BAD YOUTUBE HOOKS
Here are 6 hook formats that work in any niche.
(bookmark this 🧵)
1) Cold Open
Drops the viewer into one person's moment before saying what the video is about.
"Betty Neumar married five men and buried all five of them."
6) Personal Confession
The creator's own story or experiment, told like a confession.
"I cannot believe how upset people are that I'm selling my house."
What didn’t show up from small channels:
“Hey guys, in this video…”
Only established creators got away with it.
Want a hook like these for your next video?
Write it with TubeLab’s Scriptwriter: tubelab.net/youtube-scriptwr…
