Housebuilders: The Budget confirmed Your First Home won’t begin until April 27 and only applies to new builds. The next few months could be hard.
Use our homemover marketing to get your development in front of existing homeowners considering a new build.
hubs.ly/Q04CKxKB0
31% of homeowners who renovated in 2025 did so to customise a recently purchased home. (Source: Houzz & Home Study Renovation Trends 2026.)
BuyerAlerts identifies local homemovers, helping you reach potential customers at the right time. Get in touch to find out more.
In our latest Property and Homemover Report for Q3 2026, we compare flats with houses.
The findings make for stark reading. Flats take longer to sell, are more likely to need a price reduction and attract weaker demand than houses.
Download the report: hubs.ly/Q04Cr5Pz0
We looked at two very different parts of the housing market; both facing an uphill battle.
Only one in four £2m+ properties sold in Q3 2026. Flats aren’t faring much better, with a likelihood to sell of just 41.2% in 2026.
Read the full analysis here: hubs.ly/Q04C6V000
According to Houzz, 57% of homeowners plan to decorate or furnish their homes in 2026, while 46% intend to renovate and 31% plan to make repairs.
SME retailers - homemovers are the audience most likely to spend big. Get in touch to find out more about our leads platform.
Huge well done to our Management Accountant, Craig Woodham, for winning Employee of the Quarter for Q3!
Craig’s hard work in our finance team has not gone unnoticed! This last year, he’s taken on a really complex task and executed it flawlessly.
Congrats Craig! 🎉
Over-55s accounted for 44% of property market activity in England in Q3 2026. Our analysis points to a clear shift toward downsizing for this age group.
What else does the data reveal about over-55s? Read more in our latest Property & Homemover Report:
hubs.ly/Q04BGZ0d0
Our Property and Homemover Report for Q3 2026 is out now!
Alongside all the latest year-to-date 2026 stats and our Q3 market analysis, we’ve got some really interesting articles exploring the trends and behaviours shaping the market.
Download it here: hubs.ly/Q04Bfc6L0
Our Q3 Property & Homemover Report is out this week. It examines why brand demand no longer guarantees the click, with Salience data showing a major home furnishings retailer attracting 3.35m brand searches a month while estimated organic visits fell by 921,564.
Our Property and Homemover Report for Q3 2026 is on its way.
As well as our usual analysis of listings, sales, prices and market activity, this quarter’s report digs into some of the biggest questions facing the market.
Full report coming soon!
Do we take our eye off the property market when there's a big match?
We analysed the housing market during 9 sporting events over the last 12 months to see whether they had any impact on people’s plans to move home.
Read more: hubs.ly/Q04zpKhn0
Housebuilders, get ahead of Your First Home. Our Business Development Manager, Alastair Macmillan is attending the Housing Market Intelligence Conference at IET London on 7 Oct. If you're there, grab him for a chat about our housebuilding marketing.
hubs.ly/Q04z0sWD0
HBF research states that homebuilding generates over £60bn of social & economic value for local communities across England and Wales.
It’s another reminder of the spending power that comes with every home move. If you're a retailer who wants to reach the homemover, let's talk.
49% of new-build buyers have spent money on their home after moving in, with 32% spending £5k+ and 7% spending £20k+. A valuable audience for retailers.
It's a perfect example of why life event marketing can be more powerful than demographic targeting: hubs.ly/Q04yHDNS0
53% of prospective first-time buyers have put off a wedding, a baby or a car to save for a deposit. That's based on a Lloyds survey of over 1,000 of them.
Then they complete and the spending begins - an estimated £21.4bn a year in retail spending. Retailers - take note!
When does household purchase habit change? Moving house is the clearest answer. New address, new routines, new suppliers for almost everything, settled in a handful of weeks.
That's the window, and we know who's in it and looking for retail purchases.
#HomeMoverData
Our Chief Product Officer, Spence Wyer, is heading to Manc for the Modern Lender Summit today.
If you’re attending, come and say hi and talk to Spence about our new product, Market Sensor.
Exciting stuff that we can't wait to share with the industry.
hubs.ly/Q04y5_hF0
1 in 3 homeowners don't downsize until after they've retired. Our research found that 32% put their homes on the market within the first decade of retirement.
This Telegraph article looked at the people downsizing earlier. Take a read:
hubs.ly/Q04y12nR0
