Why decode every pixel when AI doesn't need them all?
Joint research with Intel showed that suitable AI workloads using the MPEG-5 LCEVC base layer achieved up to 3.4× higher throughput while maintaining accuracy.
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#LCEVC #VideoAnalytics
4Kp60 HDR over the air, below 10 Mbps, using indoor antennas.
Brazil's DTV+ delivered this during the 2026 FIFA World Cup with VVC and MPEG-5 LCEVC.
Watch Globo and V-Nova discuss the launch and lessons: hubs.la/Q04CscYP0
#Broadcasting #LCEVC
What more could your existing PayTV boxes do?
AVC + LCEVC could improve quality, reduce bandwidth or enable new services on compatible devices.
Before you replace the estate, test the estate.
Read more: hubs.la/Q04B_jMQ0
#PayTV #LCEVC
Smart cameras need to do more. But does that mean processing more pixels?
Scalable video lets AI and other workloads access the detail they need, without unnecessary processing.
Gianmarco Tasca explores why this matters for camera and SoC design.
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AI does not make standards obsolete. It challenges how they work.
When outputs can vary, what do we standardize and how do we verify it?
Simone Ferrara explores.
Read the blog: hubs.la/Q04yl3gt0
#AI #Standards
For operators with large device estates, extending the replacement cycle can matter as much as reducing bitrate.
Where existing hardware is capable, MPEG-5 LCEVC support can potentially be introduced through a software or over-the-air update.
Read more: hubs.la/Q04xQJKP0
Compute-aware routing asks how much of a stream a model actually needs.
In live multicast testing on swXtch infrastructure at 1080p30, receive-side processing fell 70% and end-to-end AI latency ~80% against uncompressed ST 2110.
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#AI #VideoTech
Anyone can read an AI standard. Far fewer can access the models, data and platforms it depends on.
How open is it, really? Simone Ferrara weighs in.
Read the blog: hubs.la/Q04y6bdh0
#AI #OpenStandards
Better compression doesn't have to mean another codec.
MPEG-5 LCEVC works with H.264, HEVC, AV1 and VVC, helping video businesses get more from the codecs they already use.
Read Fabio Murra's take: hubs.la/Q04xQJC00
#LCEVC #VideoTech
VPU accelerated MPEG-5 LCEVC-encoding, running live at IBC 2026.
V-Nova is on the NETINT stand, booth 1.D49, across live and VOD with AVC, HEVC, and AV1.
Book a meeting: hubs.la/Q04xjqbn0
Our CEO, COO, product, engineering, professional services, and commercial leads are all at IBC 2026, for all 4 days.
Stands 5.D52 and 5.D54, RAI Amsterdam. We would love to meet you there.
Request a meeting: hubs.la/Q04x0S7N0
#IBC2026 #Broadcast
Live video's newest viewer isn't human. The network still thinks it is.
In a joint Intel and V-Nova study, roughly 1.4% of decoded pixels were used for inference. V-Nova and swXtch are bringing VC-6 and abbe to rethink what gets sent. hubs.la/Q04wW5rX0
#IBC2026 #VideoTech
TV 3.0 is putting LCEVC on a global path.
Visual AI is going live.
V-Nova PresenZ is bringing cinematic-quality 6DoF immersive entertainment from the cloud to consumer devices.
See what’s next at #IBC2026: hubs.la/Q04wVrb50
#LCEVC #VisualAI
In real-time testing, VVC with MPEG-5 LCEVC cut the bitrate for 4K HDR by 54% against VVC alone. That is what helps put UHD inside a standard 6 MHz broadcast allocation.
But the problem it solves extends well beyond broadcast.
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#LCEVC #VideoCompression
Brazil's TV 3.0 is live. 4K HDR within the existing spectrum.
At IBC 2026, see the full chain: encoding with Mediakind, Ateme, and MainConcept; decoding on Realtek, Amlogic, and MediaTek.
Stands 5.D52 and 5.D54: hubs.la/Q04vKMgx0
#IBC2026 #TV30
Cinematic VR has always demanded more than a headset: a gaming PC, big downloads, specialist setup.
V-Nova is now streaming cinematic-quality 6DoF experiences straight to standalone VR headsets using NVIDIA CloudXR and GDN.
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#XR #CloudXR
Every UHD plan has to answer for the receivers already in people's homes.
MPEG-5 LCEVC makes the transition incremental: no simulcast, no extra spectrum, no need to wait for the installed base to be upgraded.
Read the use case: hubs.la/Q04rD67Q0
#LCEVC #Broadcast
Visual AI pipelines move far more data than the model uses.
Compute-aware, hierarchical formats change that. See them at IBC 2026, alongside MPEG-5 LCEVC, SMPTE VC-6, and V-Nova PresenZ 6DoF XR.
Get your free pass: hubs.la/Q04tQjMP0
#IBC2026 #LCEVC
Cloud-rendered XR is now something you can experience.
ImmersiX streams cinematic 6DoF films from cloud GPUs to Apple Vision Pro using V-Nova PresenZ, NVIDIA CloudXR and NVIDIA GDN.
Reference for developers exploring commercial CloudXR deployments:
hubs.la/Q04rrMrV0
Software changed the IP rulebook. AI may be changing it again.
When capability emerges from models, training data, compute and system design, where does the invention actually sit?
Simone Ferrara explores the question: hubs.la/Q04tHsHr0
#AI #IntellectualProperty



















