Vgooduc

She knows how to bring people along. Look at the people who feature in her productions. Established actors, emerging talents, musicians and other creatives. She creates an environment where multiple people have a reason to participate in the success of a project. Then look at the marketing, it's not just about announcing a release and waiting for people to buy tickets. There are premieres, billboards, nationwide visibility, cast appearances, collaborations and audience engagement. She creates multiple opportunities for people to encounter the movie, talk about it and become part of its visibility. She isn't approaching every release as though the audience has never heard of her. She understands that building something successful requires more than having a good product. You need: - A recognisable identity. - A clear understanding of your audience. - People who can help carry the vision. - Distribution and visibility. - Consistent audience engagement. The ability to build on previous successes without becoming complacent and there's something else I want business owners and founders to pay attention to; she doesn't appear to be building visibility for herself alone, she creates room for other people to become visible through the projects she leads. Her next film, The Four: No One Fights Alone, is scheduled for December 11, 2026 and we are sat on this one too. Sometimes, the difference between having a product and building a successful business around that product is everything you put in place to help people discover it, experience it, talk about it and keep coming back. There is a lot to learn from studying businesses outside your own industry and Nollywood has some very interesting case studies; Aunty Funke Akindele is one I would put under observation.