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Most companies hire AI like a genius with 20 PhDs, then never teach it the job.
You don't need to teach your company how to use AI. You need to teach your AI about your company.
My new book, Teach AI Your Company, is free on Kindle through Wed, Oct 21. Link below.
Your customers don't buy features. They buy outcomes.
A feature explains what your SaaS product does.
An outcome explains why someone should pay for it.
Lead with the business result. Use features to demonstrate how you deliver it.
#SaaS #SaaSMarketing
Most people use AI like a smarter Google, then decide that's all AI is.
They've mistaken the bottom rung for the whole ladder. The real return is three rungs up.
Due to demand, I've extended the free Kindle promo for my new book, Teach AI Your Company, through Friday. Link below.
amazon.com/dp/B0HLPPCW9F
Outside the U.S.? Search "Teach AI Your Company" on your local Amazon store.
As AI gets better at execution, knowing how to delegate to AI becomes more valuable.
Understand the human experience you want to create. Then teach the AI what it should do to create it.
#AI #FutureOfWork
amazon.com/dp/B0HLPPCW9F
Outside the U.S.? Search "Teach AI Your Company" on your local Amazon store.
As AI gets better at execution, one human skill becomes increasingly valuable:
Knowing how to choreograph what AI should do.
What should a customer see, feel and experience?
AI can execute the interaction.
Human judgment still has to design it.
#AI #FutureOfWork
Product adoption isn’t the ultimate goal. Customer outcomes are.
For stronger SaaS retention, focus on the measurable business result your customer gets from using your product.
That’s the value they have a reason to keep paying for.
#SaaS #CustomerRetention
Victor Cheng retweeted
T-Mobile spent five years trying to get rid of the exact spectrum Elon just called "the last critical piece" of complete phone coverage in America.
This 800 MHz block is Sprint's old Nextel spectrum, the stuff that powered push-to-talk walkie-talkie phones in 2004. The DOJ forced T-Mobile to divest it as a condition of the $26 billion Sprint merger. Dish had first rights at $3.59 billion and walked away because it couldn't raise the money. T-Mobile finally offloaded it to an investment firm called Grain Management last year for $2.9 billion plus a spectrum swap.
Grain's original plan was selling it to utilities for private networks.
Fourteen months later, SpaceX buys the whole portfolio, and shares of the carriers who passed on it fall as much as 8% in a single afternoon.
Here's why it matters so much. Starlink's satellite signal at 2 GHz can reach your phone outdoors, but it dies at the first wall. 800 MHz penetrates buildings. Most phones already have the band built in. So satellites handle the open sky, this low-band layer handles indoors, and suddenly Starlink Mobile covers everywhere a normal carrier does without the tower network.
Stack the moves. $17 billion for EchoStar's 50 MHz of 2 GHz spectrum. FCC approval for 15,000 Gen2 satellites this week. Now the low-band coverage layer.
Verizon, AT&T, and T-Mobile paid $81 billion in a single auction for C-band spectrum in 2021, then spent years and tens of billions more deploying it on towers. SpaceX assembled a nationwide carrier out of a distressed-asset sale, a forced divestiture castoff, and rockets it already owns.
The walkie-talkie spectrum from 2004 ended up being the piece that lets satellites replace cell towers. Nobody who touched it for twenty years saw that coming.
We announced an agreement to acquire a nationwide low-band spectrum license portfolio that will pave the way for @Starlink to become a major mobile carrier in the US.
With this new spectrum and our Gen2 constellation, Starlink Mobile can ensure Americans have access to high-speed mobile broadband no matter where they are → spacex.com/updates#starlink-…
Victor Cheng retweeted
Every person I interview these days - I ask them what they’ve built with AI. It doesn’t matter what role or function or department - an AI builder will be able to think with a systems view as opposed to a task view.
My presumption is people who can build systems with AI will easily outpace those who only use AI for prompting and querying. And I expect that differential to expand over time.
I ask them what they’ve built, why they built it, what design decisions they made, how the system learns, what aspects of the system are agentic, what problems they ran into, how they solved them, what the tech stack is and why, what their roadmap is, etc…
It applies to every role, function, and department. Building with AI is a super power available to all, but those who have discovered it early will increasingly separate.
Your AI prompt probably isn’t a competitive advantage.
If a competitor can copy it in 30 seconds, it’s not very defensible.
What’s harder to copy?
Your customer insights, processes, judgment and experience.
The advantage isn’t the prompt. It’s what you teach the AI.
#AI
Founder-led sales can get you surprisingly far.
But if sales depends on your knowledge, reputation and relationships, it doesn’t scale.
The real milestone: teaching someone else to close deals using a repeatable sales process.
#SaaS
Churn is an outcome.
If you want to improve retention, look upstream: How consistently does your company deliver what it promised customers?
Measure churn. Then measure the processes driving it.
#SaaS #CustomerRetention
When CEOs think about making their companies ready for AI, they usually think about data.
CRM data. Customer data. Financial data.
All of that matters.
But some of your company’s most valuable information isn’t in a database.
It’s the judgment your best people use every day.
How does your best salesperson recognize a great prospect?
What does an experienced employee notice before a customer is at risk?
When should a manager make an exception?
Many decisions rely on experience that was never documented.
AI can’t use knowledge it can’t access.
You can connect AI to every database you own and still miss much of what makes your business work.
The opportunity is to turn knowledge trapped in people’s heads into a company asset AI can use.
That idea is at the heart of my upcoming book, Teach AI Your Company.
#AI
The goal isn't just to acquire customers.
It's to find the combination of pricing, customer profile, and sales channel that delivers outstanding unit economics.
Optimize that first. Then scale.
#SaaS #Startup #Leadership









