Tweets mostly about Video Ad Tech, programmatic or otherwise; sometimes about adjacent fields. Expect lots of TLAs here, like OTT VOD DAI is the next big thing.
Joined April 2015
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.@LTNGlobal claims first universal signalling solution for linear addressable ads: rapidtvnews.com/202104126026…
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Long predicted consolidation in AdTech sector continues apace. @LUMA_partners report 200% jump in M&A transaction volume in Q1 2021 versus (pre-COVID) Q1 2020. Deal size has risen dramatically with notable recent targets including @SpotX, Alphonso, & @TripleLiftHQ – @BenKeenMedia
Ad firms up connected TV investments, premium inventory, 30-second spots: rapidtvnews.com/201911205772…
Continental challenge – advanced TV advertising across Europe and the U.S. v-net.tv/2019/07/17/continen… by @BenM_DX, @dataxu for @VideonetNews
Ad-Supported VoD revenue to reach $56 billion by 2024, driven by U.S., projects @DTVresearch: mediaplaynews.com/ad-support… #AVOD via @MediaPlayNews
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VoD advertising “grew six-fold in seven years” – @ad_association & @WARCData: tvbeurope.com/data-centre/vo… via @TVBEurope
German broadcaster ProSieben Sat.1 deploys addressable advertising using IP targeting via HbbTV 1.5: broadbandtvnews.com/2018/10/…
VoD content from broadcasters viewed on mobile devices has the largest impact on viewers, offers the best results for ads, @Think_TV study finds: onlinevideo.net/2018/02/lean…
Danish streaming video solutions provider @XStream_AS has extended its end-to-end OTT platform MediaMaker with the server-side ad insertion system of German digital video distribution solutions provider @NowtilusVOD: broadbandtvnews.com/2018/09/…
In “Google Data Collection,” Douglas C. Schmidt catalogs how much data Google collects about consumers and their habits across all of its products and how that data is being tied together. digitalcontentnext.org/blog/… via @DCNorg
