Tom Gatehouse (@WayoftheChef) header
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➡️ @tragatehouse ⬅️

Joined March 2017
Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)Photo by Tom Gatehouse (@WayoftheChef)
What's the biggest challenge when launching a successful plant-based challenger brand? At @breadjamfest's plant based summit we heard from the founders of THIS, @plantpopssnacks, @loveoggs and @superfoodio who revealed their key hurdles. pure-npd.co.uk/articles/chal…
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The Endorphin Dealer Institute is pioneering a new category of functional, endorphin-led, 0% premium spirits, with founding partner Helene Locke taking us through the brand’s vision, strategies and consumer targets. pure-npd.co.uk/articles/the-…
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Pakistani cuisine is one of the biggest beneficiaries of lockdown consumer cooking trends, so we decided to delve into the subject, with Tastewise' exclusive AI-backed trend data on popular dishes, ingredients, regional penetrations and eating occasions. pure-npd.co.uk/articles/food…
Are the lines between restaurants and retail blurring? Join Taste Shakers and @pure_npd on Friday at 9am on Clubhouse to join the conversation and share your view. We’d love to hear it.   We’ll be here at 9am: tinyurl.com/yj5btrn2
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We chat with Steeps founder Jamie Baird to learn about his intriguing ‘Steeps One Shot’ recipe, a gut friendly wellness shot made of seven natural, sustainably-sourced organic ingredients, and talk product direction, target audience and health benefits. pure-npd.co.uk/articles/how-…
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Tom Gatehouse retweeted
In PURE NPD’s debut podcast, we discover how Ulrick & Short, @CleanLabel, changed the clean label game with their pioneering phosphate replacement. LISTEN NOW: pure-npd.co.uk/articles/how-…
Meal replacement giants Huel have gone bananas with their new ready-to-drink flavour 🍌🔥 We took a look at the trends behind the launch and the development insight coming out of @gethuel HQ pure-npd.co.uk/articles/huel… #Milkshake #HealthyFood
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In our latest AI-based deep dive into the next big food trends, pioneering platform Tastewise reveals the state of play with plant-based fish in the UK, delving into the motivations, points of language and key ingredients driving the emerging category. pure-npd.co.uk/articles/tast…
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Tom Gatehouse retweeted
Ever wondered what's in an AI-based food trends report? Catch our launch piece on the future of trend analysis with Tastewise - a pioneering platform that harnesses the largest data-test in food intelligence. #foodtrends #foodtech #future pure-npd.co.uk/articles/oat-…
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Tom Gatehouse retweeted
Following the release of Walker's two new KFC flavours, our head of NPD, Ben, looks at the techniques used by flavour houses, who design, develop and manufacture bespoke flavours for food and drink products. 💥 pure-npd.co.uk/articles/how-…
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Tom Gatehouse retweeted
Our Publisher, Chandos, explores how Zizzi’s supplier, Estom was able to transform itself into a revenue generator, with the chain’s move into frozen pizza providing plenty of key lessons for restaurants and retailers alike. pure-npd.co.uk/articles/how-…
Tom Gatehouse retweeted
In today’s brief, our editor discusses five stories that caught his eye over the weekend, including a mad bit of SCOBY-centric kombucha science and a once-in-a-lifetime supermarket development job role that just went live! pure-npd.co.uk/articles/anim…
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Patisserie Valerie recently had a major coffee overhaul, with @valeriecafe group commercial director Josh Brown taking PURE NPD through their coffee blend redevelopment process with supplier @Matthew_Algie pure-npd.co.uk/articles/how-…
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Replying to @Jellatech1
@Jellatech1 has pioneered the technique of growing #collagen and #gelatin in a lab, and are set to transform the ingredients industry as we know it. We’re proud to be investors in such a big idea! @pure_npd: lnkd.in/gSmJYHB #cellbased #ingredients #innovation #bigidea
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Some insightful thoughts from @pure_npd around how high protein foods & protein supplements have developed from a niche sector in sports nutrition, into the mainstream. pure-npd.co.uk/articles/pers… #nutrition #sportsnutrition #health #wellness #healthylifestyle #protein
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Tom Gatehouse retweeted
The return of the noma burger: introducing restaurant POPL: bit.ly/poplburger
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Considering a retail product redesign? We delved into baby food brand Gro Gro’s recent packaging revamp with @daniel_hinde, founder of creative agency @greatergoodldn #brandingdesign pure-npd.co.uk/articles/how-…
Tom Gatehouse retweeted
Launched in August, @Morrisons Market Kitchen is a groundbreaking addition for the major retailer, with PURE NPD delving into the development behind the food-to-go concept pure-npd.co.uk/articles/how-…
Tom Gatehouse retweeted
East London bar @btwldn have created the UK’s first commercially available CBD-infused hard seltzer as part of their D2C bottleshop range - but how did they do it? pure-npd.co.uk/articles/how-…
Day two of @breadjamfest - the UK’s largest food founders festival. Today, we heard from three challenger brands – @pollenandgrace, @LuckySaintBeer and @TheGymKitchenUK - on how they went about securing their first major retailer listing #breadjam2020 pure-npd.co.uk/articles/brea…
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