Waypoint helps fill your pipeline with highly qualified prospects. We do this with our Navigator solution that easily embeds right into your website.
Guilford, CT
Joined March 2023
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Welcome to the senior living marketer’s haunted house. 👻
🕸️ Visitors who vanish
🌙 Midnight inquiries nobody answers
🪦 Forms where leads go to die
🌀 Attribution that just says “Website”
⚰️ Leads gone cold
Which room scares you most?
#SeniorLiving #Halloween
Good food, good people, and a whole lot of senior living marketing talk.
Brenda Limone, Terri Sullivan, and Peggy Wilcox recently had lunch with Maggie Bidwell-Stanwood of Maplewood Senior Living at the Ship’s Cellar Pub in York, Maine.
Thanks, Maggie! #SeniorLiving
Your CRM says a lead came from your website. But was it Google Ads, organic search, social media, or email?
🆕 In our latest blog, we break down why true lead-source attribution matters and how senior living marketers can close the gap.
👉 Read more: waypointconverts.com/your-cr…
Happy #NationalChocolateDay! 🍫
Dark chocolate with 70% cocoa or more may support healthy blood pressure, lower LDL cholesterol, and boost blood flow to the brain.
What is your favorite chocolate treat?
Via Northwestern Medicine: nm.org/healthbeat/healthy-ti…
Monday after a conference is when big ideas go to die.
Back from NIC? Beat the odds:
✅ Act within 72 hours
✅ Pick your top 3 priorities
✅ Give every task one owner and one deadline
Your post-conference action plan: waypointconverts.com/how-to-…
Senior living landing pages average 8 to 15% conversion.
Waypoint communities are hitting 30 to 42%.
The difference? Interactive care tools, real family stories, transparent pricing, and forms that feel like a conversation.
See the benchmarks: waypointconverts.com/landing…
Waypoint takes Chitown ❤️
Our CEO Terri Sullivan and co-founder Brenda Limone are at the NIC Fall Conference this week, connecting with senior living leaders and talking about what’s next for the industry.
At NIC too? Come find them and say hi. 👋
#NICFall26 #SeniorLiving
Heading to NIC in Chicago this week?
Grab a coffee with Waypoint Converts CEO Terri Sullivan and talk about turning your website into your strongest-performing sales channel.
Book a time: calendly.com/lifestylecx/way…
#NICFall2026 #SeniorHousing
If your CRM says your leads came from "Website," you're missing the bigger picture. 🔍
Which campaigns are driving leads and actual move-ins?
Discover why true lead source tracking matters.
waypointconverts.com/true-le…
Today at 10:30 AM PT, our Co-founder and CEO, Terri Sullivan, takes the SMASH stage. What do 10,381 AI conversations reveal about senior living prospects? Six AHA moments in seven minutes.
#seniorliving #marketing
Our Co-founder and CEO, Terri Sullivan, has landed in Las Vegas for #SMASH2026. Catch her ED Talk on AI tomorrow at 10:30 AM, or grab a coffee with her this week. #seniorliving #marketing
Today at noon ET.
Terri Sullivan and Cliff Karklin of Fountain Digital go live on which channels actually drive senior living move-ins.
There is still time to register. See you at noon.
waypointconverts.com/prove-m…
Tomorrow at noon ET.
Which channels are actually driving your move-ins? Terri Sullivan and Cliff Karklin of Fountain Digital go live with the answer.
Last call to save your free seat.
waypointconverts.com/prove-m…
Happy National Coffee Day. Heading to SMASH in Las Vegas next week?
Grab 30 minutes and a coffee with Waypoint CEO Terri Sullivan on Oct. 5 or 6. Spots are limited.
calendly.com/tsullivan-waypo…
Does your CRM show which campaign created each lead, or just "Website"?
Thursday at noon ET, Terri Sullivan and Cliff Karklin of Fountain Digital show how to track true lead source before budget planning.
waypointconverts.com/prove-m…
The webinar is this week. Thursday, Oct 1 at noon ET, Terri Sullivan and Cliff Karklin of Fountain Digital break down which channels drive senior living move-ins.
Free. Register before the week fills up.
waypointconverts.com/prove-m…
It is Sunday afternoon. Before the week takes over, register for Thursday's free webinar.
Oct 1, noon ET: Terri Sullivan and Cliff Karklin of Fountain Digital will discuss which channels drive senior living move-ins.
waypointconverts.com/prove-m…
11 days left: True Lead Source Attribution webinar is Oct 1, 12PM ET. Terri Sullivan (Waypoint Converts) & Cliff Karklin (Fountain Digital) show how to prove which channels drive move-ins. Register: us02web.zoom.us/webinar/regi…