A partnership between 21 leading media companies to take action on the environmental and social challenges facing the sector.
Joined December 2009
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⏰ 1 week to #MirrorsOrMovers2026.
AI, trust & sustainability.
Register now: luma.com/cloqmd5z
Can AI strengthen media without compromising trust, human rights or sustainability?
Join us at #MirrorsOrMovers2026 to find out: luma.com/cloqmd5z
📅 30 Sept 2026
📍 London + Virtual
⏳ One month until Mirrors or Movers 2026
On 30 September, the RMF brings together experts from media, tech, sustainability and academia to explore:
Accountable Innovation: Aligning AI, Sustainability, and Public Trust
Secure your place today 👇
🎟️ luma.com/cloqmd5z
📢 The Agenda is now live for Mirrors or Movers 2026!
Join us on 30 September as we explore Accountable Innovation: Aligning AI, Sustainability, and Public Trust
Register your interest today: luma.com/cloqmd5z
#MirrorsOrMovers #AI
📢 Registration is now open for Mirrors or Movers 2026!
Join us on 30 September as we explore Accountable Innovation: Aligning AI, Sustainability, and Public Trust.
Register your interest today: luma.com/cloqmd5z
#MirrorsOrMovers #AI
📢 We're excited to announce @atresmediacom as new signatories of the Media Climate Pact!
Atresmedia commits to:
1⃣ Setting science-based targets validated by the SBTi by 2028.
2⃣ Driving change to climate-friendly lifestyles with their content.
responsiblemediaforum.org/pa…
Our 2025 Materiality Report is here! The output of a year’s worth of research, interviews and stakeholder engagement to understand which sustainability topics may be material to media – a useful tool for anyone in media considering strategy or disclosure. responsiblemediaforum.org/do…
How can we foster digital wellbeing and safety in today’s hyper connected world?
The answer is not phone/platform age bans - it’s about ensuring all mainstream online spaces are safe.
@carolyn_bunting @IM_org
@vgoodyear @unibirmingham @josieparmee @VMO2News
#MirrorsOrMovers
Our panel explored how we can reconnect with nature and our environment. Media creates culture and through culture, we can reconnect to our environment including through our food, fashion, and how we live.
@lucysiegle, Sam Sutaria @WaterBearNet, @DazeAghaji
#MirrorsOrMovers
Has climate change moved from a scientific challenge to a communication challenge? Is Nando’s periometer the new way to look at global warming?
Matt Winning is here to show how comedy can bridge the communication gap, and help us to find facts through laughter #mirrorsomovers
We are looking forward to stating this year’s #MirrorsOrMovers session in a few minutes. The theme is ‘Bridging the Disconnect’ - exploring how media can act as a cohesive force in an increasingly disconnected and fragmented world.
🧠 “Bridging Relevance, Resonance and Impact” — with Frank Starling (@Cannes_Lions Chief DEI Officer) at #MirrorsOrMovers XIII
📅 Sept 30 | Attend online or IRL
🎟️ Free registration: lu.ma/qb0vp0k5
Trust, inclusion, belonging — it starts here.
#DEI #Leadership
📱 Digital life: connected or just overwhelmed?
Join our "Digital Wellbeing & Safety in Our Hyperconnected World" panel on Sept. 30 with:
🟡@carolyn_bunting of @IM_org
🟡@vgoodyear of @unibirmingham
🟡and @josieparmee of @VMO2News
#MirrorsOrMovers
🎟️ lu.ma/qb0vp0k5
🌍 Can media reconnect us with nature?
Join #MirrorsOrMovers XIII on Sept 30 — online or IRL in London.
🎤 Feat. @lucysiegle, @DazeAghaji & Sam Sutaria on how culture can bridge the environmental disconnect.
🎟️: lu.ma/qb0vp0k5
#StorytellingForChange #ClimateCulture
📣 The 13th #MirrorsorMovers conference is coming this September and registration is now LIVE!
Our speakers will explore ways of ‘bridging the disconnect’, inspired by the growing divide between society, nature, and the uprise of AI.
➡️ Register here: lu.ma/qb0vp0k5
📢 We're excited to begin 2025 by announcing Future as new signatories of the Media Climate Pact!
By signing the Pact, @futureplc commits to:
1⃣ Setting science-based targets by 2027
2⃣ Driving change to climate-friendly lifestyles with their content.
bit.ly/RMFPact
The @BBC becomes the second media company to publish a detailed Climate Transition Plan following the Transition Plan Taskforce recommendations, following @ITV last year.
We look forward to sharing learnings from these first movers with the wider media sector.
🌱 BBC publishes Net Zero Transition Plan
The Corporation’s first Climate Transition Plan details how it intends to be Net Zero by 2050
Read more ➡️ bbc.co.uk/mediacentre/2025/b…
ALT Composite image featuring text on a photo of a Snow Leopard walking through a snowy wilderness. Text on the image reads: “Our net zero transition plan 2024.”
📄 We're proud to share our new Content Impact Report!
Diving into:
💡 How media companies are measuring the social/environmental impact of their content
💡 Why content impact is media’s superpower
💡 What others are doing and how to begin
Full report ⤵️
responsiblemediaforum.org/fo…