Joshk | Designer 🔱

If a machine can do your work, what are you still being paid for? Last month, UDC invited me to speak on the topic. Your judgment is the outcome. Although time was limited, one of the questions I asked at UDC was: If these machines can do this work, make these edits, and so on, why do you think you’re still relevant as a creative? We often see creatives worrying that these machines will take over their jobs. What can you do differently to stay relevant in a world of machines? AI is here to stay, and it’s improving every day… The industry has moved beyond simply delivering designs or charging for the time it takes to create them. These machines can now handle the execution of time-consuming work so what does your design bring to the table? Who’s behind the design strategy? Which colors did you choose? Are you asking the right questions? Do you know what matters? Do you understand the market and what works? Do you understand human psychology and how to attract the target audience for the brand whose identity you’re creating? What’s your taste as a brand designer? These are questions AI won’t answer. They’re the responsibilities you need to take on while incorporating AI into your workflow. Don’t wait until clients start replacing you. Learn to use these tools, and learn to be the one who makes the judgments. Curious about how to become the one who makes the judgments? • Start making decisions before you begin creating. Understand the brand and its strategy before opening your laptop to produce anything. • Ask the right questions when onboarding a client. • Share your process behind each output. So, as a creative, I’ll leave you with this question: ‘What are you uniquely responsible for deciding?’ Think about it! 🏌️‍♂️