Wizard of Ads

My firsthand experience with window quotes reflects what I knew from marketing studies. Protect trust at all costs. wizardofads.org/dont-ever-li… #wizardofads #marketingtips

Reading car magazines as a kid led me to buy a Movado decades later. Can social media play that long game? wizardofads.org/gold-circle-… #wizardofads #marketingtips

It's not enough to get a laugh. You need to get remembered and called months from now. wizardofads.org/the-campaign… #wizardofads #marketingtips

Donkey Kong was supposed to feature Popeye but (luckily) they had the wrong license. wizardofads.org/nintendo-how… #wizardofads #marketingtips

There’s a limited number of prospects searching for what you provide each day. What do you do after you hit the ceiling? wizardofads.org/coffee-shop-… #wizardofads #marketingtips

They’re in a category where no one advertises, so awareness goes a long way. wizardofads.org/why-this-bor… #wizardofads #marketingtips

Do 3 things before making a judgment, whether it's the system, the process, or the person: Ask, Teach, and Own. wizardofads.org/before-you-f… #wizardofads #marketingtips

Simplicity wins. It's what makes people stop, feel, and remember.  wizardofads.org/this-is-why-… #wizardofads #marketingtips

300 restaurants might not sound like a billion dollar empire, but you'd be wrong. wizardofads.org/p-f-changs-f… #wizardofads #marketingtips

AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.  wizardofads.org/ai-is-blind-… #wizardofads #marketingtips

I get that call every time the economy wobbles: "Should we pause the ads for a while?" wizardofads.org/the-two-thin… #wizardofads #marketingtips

You can't make someone want a furnace. You can only be the first in line when they do if you prepare correctly.  wizardofads.org/lead-generat… #wizardofads #marketingtips

You can't get there quickly, or with ads that sound like ads. wizardofads.org/how-do-i-bui… #wizardofads #marketingtips

Your brain knows this is fiction. But you also feel like this is amazing; Jameson's cool. wizardofads.org/jameson-whis… #wizardofads #marketingtips

Dad subscribed to “Work hard, play hard." And in his words, I'm not lazy. Not untrue. But that opens up its own possibilities. wizardofads.org/the-water-wa… #wizardofads #marketingtips

If you're just throwing BS into the chatbot, you're gonna get BS back. wizardofads.org/why-your-ai-… #wizardofads #marketingtips

How much of your marketing is reacting at last call, and how much is spent proactively winning hearts before anyone’s looking? wizardofads.org/stop-showing… #wizardofads #marketingtips

If the problem is booking, dispatch, close rate, or job value, more leads may only make the leak bigger. wizardofads.org/should-you-b… #wizardofads #marketingtips

They originally wanted to send meat skyward for falcons. But then they saw hidden potential for countless iconic toys.  wizardofads.org/wham-o-meat-… #wizardofads #marketingtips

Most sprinkle ads to reach tons of people, but don't reach anybody with enough repetition.  wizardofads.org/the-discipli… #wizardofads #marketingtips