A great article on story world! One of the techniques I recommend is implement embedded narrative in your books. For instance, my novel features an MC who writes a book for children titled 'The Orchardist's Daughter' and this is something I hope to use to expand my IP in future.
The book is no longer the finish line.
It’s the foundation of your intellectual property.
Authors who build story universes instead of single titles will dominate the next era of publishing.
Full article: writestats.com/author-ip-eco…