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ZINFI Technologies

@ZINFITech

Automate profitable Partner Channel growth and ROI! We're a MAGIC (modular, agile, global, intuitive, comprehensive) Unified Channel Management™ Platform

 Pleasanton, CA
zinfi.com/
Joined December 2012
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Will Taylor: no rhythm, no partner pipeline. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/par… #PartnerMarketing
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Scott Brinker: the core LLM is not on top. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/aeo… So who is? #martech
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Are you actually reaching your ICP? 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/att… Can your data prove it? #RevOps
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Attention economy out. Trust economy in. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/ai-… Would you let an agent buy? #AI
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👻 Ghost pipelines. 🧟 Zombie partners. 🤖 Bots that won't stop knocking. Scare away your partner marketing nightmares this Halloween with our free guidebook on modernizing channel marketing with AI. No tricks, we promise 🎃 zinfi.com/guidebook/moderniz… #PartnerMarketing #PRM
Image from ZINFI Technologies (@ZINFITech)
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Some partner teams now drive 50–70%+ of pipeline — Chris Lavoie 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/podcasts/partner-c… Yours? #Partnerships
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The Rule That Quietly Kills Corporate Innovation Corporates ban customer calls. Studios log 14,000 of them. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcast/buil… #VentureStudios
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Partners need their own pipeline. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcast/tsd-… Do you run one? #ChannelSales
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Scott Brinker: the reverse IP lookup is now a signal. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/aeo… Rebrand? #MarTech
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Partner tech's adoption problem predates AI — Chris Lavoie 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/podcasts/partner-c… Do your PAMs log in? #PRM
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Median B2B SaaS replies in 42 hours. Under 5 min = 100x. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/ai-… How fast are you? #B2B
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Nobody transforms alone. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/why… Who's in your ecosystem? #Industry40
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The customer names the outcome now. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcast/dist… Ready? #CoSell
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Will Taylor: no partner marketing = no pipeline. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/par… #PartnerMarketing
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Brinker on AI SDRs: nobody counts the failure rate. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/aeo… Yours? #MarTech
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It's all collapsing into Claude — Chris Lavoie 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/podcasts/partner-c… Vibe-coded PRM: real or hype? #PRM
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One thing never changed in 8 years: partner marketing. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/ai-… Your differentiator? #B2B
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Will Taylor: partners have trust, not systems. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/par… #ChannelMarketing
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AI is not a bingo card. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/att… What pain is your AI actually solving? #RevOps
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“I was concerned my business would go away.” 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗲𝗽𝗶𝘀𝗼𝗱𝗲: zinfi.com/video-podcasts/ai-… Then she enrolled at Oxford. #AI
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