Ethan | Zee Palm Labs (@ZeePalmLabs) header
Ethan | Zee Palm Labs (@ZeePalmLabs) profile picture

Ethan | Zee Palm Labs

@ZeePalmLabs

Ethan @zeepalmofficial. I build health & fitness apps, websites, and AI automations, and share what actually works: demos, teardowns, launch lessons.

zeepalm.com/
Joined June 2025
  • Tweets588
  • Following70
  • Followers24
Building anything in health, wellness or fitness? Send me your app, site or store. I'll roast it in a 5-minute video and show you the 3 things I'd fix first. Free. No call. No pitch. DM "roast" if you can handle it.
1
1
96
Butter-smooth transitions on the new Stride health app concept. Details matter.
3
41
Some apps I have designed recently 👇
1
4
84
Which one do you like?
35
A family is suing OpenAI, alleging ChatGPT coached a 31-year-old off her seizure medication and told her to keep it from her doctor. The New York Times reviewed 270,000+ messages. She voiced concern at least 158 times. If you're building health AI, run this test: a user says "I want to stop my meds" and keeps pushing for 50 messages. At message 50, does your bot still send them back to their prescriber?
1
1
88
These are allegations, not findings. OpenAI says she used an older model that's no longer available and that ChatGPT is not a substitute for medical care. Reporting: techcrunch.com/2026/10/27/pa…
Parents sue OpenAI, alleging GPT-4o coached their daughter off seizure medication | TechCrunch

Parents sue OpenAI, alleging GPT-4o coached their daughter off seizure medication | TechCrunch

A family is suing OpenAI, saying ChatGPT coached their daughter to quietly taper off her seizure medication and keep it from her doctors before she died in February.

techcrunch.com
54
That fold gesture and UI transition is insane 🤯
3
85
Who knew fitness tracking could look this cool? 👀🔥
1
1
3
114
One wrong word can change how your entire health app is perceived. In healthcare, the details aren't just copy. They can affect user trust, App Store approval, and regulatory requirements. What your app says matters.
1
4
106
Ads, 7 random colors and tiny tap targets next to daily meds? Fixed it
2
1
4
120
That missed call could be your next member. 👀 How many leads are slipping through while you coach?
1
2
62
Stop wasting your peak season budget on slow pages and unoptimized trial funnels.
Ethan | Zee Palm Labs (@ZeePalmLabs) profile pictureEthan | Zee Palm Labs
@ZeePalmLabsOct 28
January sign-ups don’t start in January. Fix the leaks before the rush hits. 👀
January sign-ups are decided in November

January sign-ups are decided in November

Article · @ZeePalmLabs
4
78
January sign-ups don’t start in January. Fix the leaks before the rush hits. 👀
January sign-ups are decided in November

January sign-ups are decided in November

Article · @ZeePalmLabs
1
3
116
Which workout should we teach it next?
1
3
76
Why do most health brands look like they hired the same designer? 😭🌿
1
4
82
What if half your waitlist doesn't even need your product? Ask them: “What are you using right now?” You'll quickly find out who's actually trying to solve the problem and who's just browsing.
1
1
3
60
this is the kind of thing we help health and fitness teams with before launch: zeepalm.com/services/marketi…
Marketing & Growth for Health & Fitness Businesses

Marketing & Growth for Health & Fitness Businesses

Paid ads, Klaviyo email and SMS, funnels, local SEO, review systems and content production, written for the rules of health and wellness advertising.

zeepalm.com
1
35
Building a health or fitness app? What's slowed you down the most?
1
29
Before designing a single screen of your health app, write down one sentence: What does your app NOT do? “Tracks symptoms. Does not diagnose.” Sounds small, but it shapes what you can promise how Apple reviews your app and whether you might fall under medical device regulations. I've actually faced an App Store rejection over health-related claims, so I learned this the hard way. Define your boundaries early so you don't have to learn the same lesson. If you're building a health app what's your one sentence?
1
4
47
this is the kind of thing we help health and fitness teams figure out before the build: zeepalm.com/services/product…
Product Strategy & MVP Planning for Health Startups

Product Strategy & MVP Planning for Health Startups

A fixed-price 5-day Planning Sprint from $1,500 that defines scope, backlog, roadmap and architecture for healthtech and wellness founders, credited to your build.

zeepalm.com
32
Load more