Zeppelin Station

Great location! I am excited to check it out this holiday season.

And beyond, Made in a City is a rotating retail concept at Zeppelin Station featuring makers & artisans from different cities around the world. Come shop Made in Portland through the end of the year & Made in Reykjavik pop-up will launch mid-January. #InsideDenver

For the holidays, Hygge Holiday Market open now until Christmas Eve (launch event tomorrow evening for anyone who wants to join!) and the MissMe Art Pop-Up on 11/24 & 11/25 inside @thesourcedenver. #InsideDenver facebook.com/events/17469092…

Agreed!

A5: In the future, I think pop-up markets will start to provide a multifaceted experience integrating food, drinks, art and music components. Consumers are starting to expect an experience when they go shopping otherwise they will just shop online. #InsideDenver

Social media is a great way for brands to engage and stay involved with their customers every single day! #InsideDenver

A4: Connecting with consumers. A brick and mortar store allows brands to build a strong customer base because consumers know where to find them — pop-ups can be more challenging to create brand loyalty among returning clientele. #InsideDenver

I am from Montreal so I tap into my network from home and then travel to meet people and brands in other cities like Mexico City and Iceland.

A3: We do a lot of pop-ups with brands and makers from other cities so it takes a lot of coordination, organization, communication and promotion to get the message out to consumers to ensure for a successful event for everyone involved. #InsideDenver

Every three to fourth months! #InsideDenver

A2: Hosting pop-ups and activations in non-traditional locations or spaces while providing a multi-layered experience with food, retail, art and music components vs. a traditional mall experience. One example is our Made in a City concept in Zeppelin Station. #InsideDenver

A1: Brick and mortar retail is more oriented to experiences so having a pop-up is a good way of providing this experience to clients and allowing brands to tell their story more directly to the consumer. #InsideDenver

A1: The whole fashion and retail industry is changing very quickly – it’s not precise or evident where it’s going but pop-ups provide a low-risk platform for brands and companies to reach a different network or market. #InsideDenver

My name is Mathieu Mudie and I’m the director of retail at Zeppelin Development. I manage and curate all of the retail spaces within our different projects including @zeppelinstation and @thesourcedenver. #InsideDenver