With 40+ years experience, our hospitality technology solutions help pubs, restaurants & hotels to streamline operations & enhance the guest experience #ZonalUK
Edinburgh
Joined September 2012
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๐บ๏ธ AI is changing the way guests discover venues, but is its usage the same across the country?
Download our new consumer research to see who these early AI adopters are & how businesses can take advantage in this shift of consumer habits.
โข zonal.co.uk/resources/go-tecโฆ
#ZonalUK
Our latest report, 'AI & The Algorithm: How tech is shaping venue discovery', shows that 16% of consumers outside London use AI when finding a hospitality venue, compared with 39% in the capital.
The gap is even wider when it comes to future potential usage. 45% of consumers outside London can identify a hospitality use case for AI, rising to 81% among consumers in London.
โข zonal.co.uk/resources/go-tecโฆ
Weโre excited to announce Zonalโs new integration partner, VisitOne, helping to drive additional revenue through smarter audience engagement.
โก๏ธ Learn how this integration partnership is the flexible revenue and engagement solution - visit visitone.co.uk
#ZonalUK
๐ค Our latest GO Technology research in partnership with NIQ, powered by CGA intelligence, reveals the scale of consumer AI adoption in their discovery journey and how it is becoming a more established part of choosing where to eat and drink.
โข zonal.co.uk/resources/go-tecโฆ
#ZonalUK
Karl Chessell, Director, NIQ, adds - โConsumers have a huge range of technology at their disposal in hospitality, but AI-powered solutions might become their most powerful tools of all. Many people view AI research as the ultimate all-rounder".
Download 'AI & The Algorithm: How tech is shaping venue discovery' to see what guests are asking AI to find out, which generation is leading the shift and how much guests trust its results...
โข zonal.co.uk/resources/go-tecโฆ
Zonalโs October newsletter is landing at the end of the week. If you havenโt signed up to receive it yet, thereโs still time! โฐ
โ๏ธ To stay in the loop with everything we publish, simply visit - zonal.co.uk/subscribe/
Today we are heading to the BOX Nottingham for the latest MA Leaders Club.
๐ Attending from our side are Zonal's Clive Keywood (Sales Team Lead), Joel Wilson (Head of Technical Sales) and Mike McCabe (Payments Director).
See you there?
@morningad
๐ AI is becoming a more established part of how guests discover where to eat and drink out, and the latest findings suggest its role is only going to grow.
โฌ๏ธ Download the full report:
โข zonal.co.uk/resources/go-tecโฆ
#ZonalUK #GOTechnology #HospitalityTechnology #AIInHospitality
๐ง๐ต๐ฒ ๐ธ๐ฒ๐ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐?
AI is not replacing word of mouth or social media. But it is becoming another important part of the discovery mix. For operators, that means understanding where AI now sits in the customer journey, and what guests are actually using it to find out
โฌ๏ธ Download the full report:
โข zonal.co.uk/resources/go-tecโฆ
๐ป How can technology help pubs and bars boost efficiency, improve service and enhance the guest experience without losing the human touch?
โก๏ธ ๐ฅ๐ฒ๐ฎ๐ฑ '๐๐ฒ๐๐ฒ๐น-๐จ๐ฝ ๐ฌ๐ผ๐๐ฟ ๐๐ฎ๐ฟ' (from page 44) in the October 2026 issue of Bar Magazine: barmagazine.co.uk/october-20โฆ
#ZonalUK
Findings from Zonal's 'The New Age of the Pub Service' consumer research also highlight just how varied guest preferences on tech remain, with 66% of pub-goers still preferring to order at the bar, while 34% favour ordering and paying at the table through an app or website.
Whoโs using AI to choose where to go out to eat? Zonal's latest consumer research report - AI and the Algorithm: How tech is shaping venue discovery - has revealed the top demographics of adopters...
โข zonal.co.uk/resources/go-tecโฆ
#ZonalUK #GOTechnology #AIInHospitality
๐ช๐ต๐ฎ๐ ๐ฒ๐น๐๐ฒ ๐ถ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐?
โ How do consumers actually use AI?
โ The five thingsโ guests most want to know from AI when looking for a venue
โ How much consumers trust different sources of information about hospitality venues
๐๐ผ๐๐ป๐น๐ผ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐๐ & ๐ง๐ต๐ฒ ๐๐น๐ด๐ผ๐ฟ๐ถ๐๐ต๐บ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ For operators, our research offers the opportunity is to understand how discovery is changing, and what that could mean for venue visibility, and the wider guest journey.
โข zonal.co.uk/resources/go-tecโฆ