Magnetude is a B2B marketing firm that pioneered the fractional marketing approach for small to medium tech-related businesses.
Boston, MA
Joined June 2012
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At Magnetude, we start with your market position, the competitive landscape, and where real demand sits, then we build the marketing roadmap from there.
Heading to the New York Venture Summit?
We're a sponsor and will be there.
Let's compare notes: hubs.li/Q04CPL2Y0
Becoming CEO changes how people hear your words, how you make decisions, and how you lead.
In this special Shift & Thrive re-air, WorkTango CEO Monique McDonough shares the unexpected lessons of stepping into the top seat.
🎧 hubs.li/Q04CBgcm0
#Leadership #CEO #B2B
Many cybersecurity deals are decided before the customer even reaches out.
Visibility decides who gets evaluated. Product decides who wins after that.
Learn how we help cyber companies earn a spot on the shortlist: hubs.li/Q04C1j1T0
#cybermarketing #B2BGrowth
If your marketing lead moved on early next year, would your 2027 plan keep running?
Schedule a 20-minute budget review to discuss. No pitch deck. No pressure. No cost.
hubs.li/Q04BPKLr0
#B2BMarketing #MarketingBudget
In her new Forbes Agency Council article, our founder Natalie Nathanson makes the case for a new playbook, one that keeps what's working and makes your company one of those trusted voices.
Read the full article: hubs.li/Q04Bg6Sq0
#GoToMarket #B2BLeadership #ForbesAgency
You can’t reinvent an industry well if you don’t understand how it actually works.
Floris Chaumat joins Shift & Thrive to discuss automotive transformation, behavior change, reducing friction + building from the inside out.
🎧 hubs.li/Q04B6fjS0
#Innovation #Leadership
You've built a better product. Your buyers don't know it yet, because the competitor with worse tech and louder marketing keeps showing up first.
With the Right Marketing, Your Message Can Rise to the Top.
Become more visible: hubs.li/Q04B2YMc0
Better technology doesn’t automatically change behavior. Don Berchoff joins Shift & Thrive to discuss proving ROI, educating an established market, AI + data, and what it takes to keep adapting as technology changes an industry.
hubs.ly/Q04zsmml0
#GoToMarket #Innovation
Transformation needs more than better processes.
Bree Katulak joins Shift & Thrive to discuss rebuilding trust, using data without overreacting, breaking down silos + knowing when growth requires saying no.
🎧 hubs.li/Q04yJY2B0
#Leadership #BusinessTransformation
Transformation isn’t always about changing the process. Sometimes you have to change what the team believes.
George Sens joins Shift & Thrive to discuss value-based selling, accountability, leadership and breaking down silos.
🎧 hubs.li/Q04y6Kxw0
#Leadership #GoToMarket
When you’re creating a new market, “Why are you better?” isn’t the first question.
First come: Why should I care? Why should I trust you?
Yossi Appleboum joins Shift & Thrive on trust, market education + scaling cybersecurity innovation.
hubs.li/Q04xB13t0
#cybersecurity
A strong strategy only works if the organization understands it.
Mark Schwartz joins Shift & Thrive to explore how alignment helped reignite growth at Fabrinet, plus lessons on communication, M&A integration + CEO involvement in GTM.
🎧 hubs.li/Q04xnPdc0
#Leadership
Security buyers are researching long before they engage.
Is your online presence building confidence at every touchpoint?
hubs.li/Q04w1bNB0
#CybersecurityMarketing #DigitalStrategy #CISO #B2BMarketing #BrandCredibility
AI has made content easier to create. Trust is still hard to earn.
This Shift & Thrive compilation explores how GTM leaders are using thought leadership, brand, employee advocacy + human connection to break through the noise.
🎧hubs.li/Q04wgmPw0
#GoToMarket #B2BMarketing
B2B buyers are changing. Is your GTM strategy changing with them? We’re revisiting Natalie Nathanson’s conversation with Kerry Cunningham of 6sense on signal-based GTM, buyer behavior, AI, and sales + marketing alignment.
hubs.li/Q04vmfYC0
#ShiftAndThrive #BuyerBehavior
Buyer behavior is changing. Attribution is getting harder. On this week’s episode, Natalie Nathanson and Michele Johnston discuss why B2B leaders should think of marketing as a cumulative system. Brand, demand & trust matter more than ever.
hubs.li/Q04txCLC0
We wrote up what has to be true before you spend the next dollar on marketing as a cybersecurity leader.
Take a look: hubs.li/Q04t9Kq10
In this clip from our conversation with Adi Klevit, Natalie Nathanson breaks down the “4Ms” framework that Magnetude uses to help companies create stronger alignment across their go-to-market efforts:
Watch the full webinar conversation here: hubs.li/Q04sVHX30
Growth starts with people—not technology.
On this week’s Shift & Thrive, Kelley Hippler shares why employee experience drives customer success, how to lead change effectively, and why AI should strengthen human judgment, not replace it.
hubs.li/Q04sJWW60
#Leadership #AI
When the old playbook no longer fits, transformation starts.
In this week’s GTM Spotlight, Natalie Nathanson talks with Amit Pande about leading transformation through 3 ideas:
Subtract before adding, Out-innovate on product, Integrate around the customer
hubs.li/Q04rYSLr0