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Hi, it's Darshita. I am a designer.
And I'm pitching myself in public 'cause I'm done with a year full of anxiety.
Everyone says design is dead and AI killed it. But the real parasite was hiding in plain sight.
So here's my film, DESIGN IS DEAD. She's bold, fearless and very PINK 💖
Hiring? My DMs are open.
Everyone saw the glamour and production value of DESIGN IS DEAD.
But it's a video essay disguised as a brand film. Writing it took weeks:
- research, and more research
- every point iterated again and again
- every shot written down to the detail
Here’s the final script!
Here's the secret to getting 5 million organic views:
DESIGN IS DEAD - SHOOTING SCRIPT
featuring notes and annotations from @_darshi and myself
I made a film to pitch myself as a designer, and somehow my life has taken a complete 180 since 😭💗
I’m sure y’all have questions, catch me live with @OfflineOnAir where I’ll be talking more about my film!
Darshita Patankar (@_darshi) joins us LIVE to unpack her viral pitch, “Design Is Dead”, and what’s changed since it went viral.
Catch her LIVE at 4 PM.
Proof of work: darshitapatankar.com
If your team cares about what design shapes, not just what it ships, I'd love to talk.
this custom typeface was beautifully designed by @studiokoto for Faculty and I love how its making its way to google fonts, making it accessible for everyone!
such kinda comments make my day
built this little vinyl archive of soundtracks by justin hurwitz for damien chazelle's films.
my way of appreciating all the masterpieces they’ve created together!
They say your portfolio should feel like you, so naturally I designed a sparkly mirrorball for its footer. 🪩✨
Loved making this one.

















