Rob 🇵🇸

You are COOKED if you can't make $20K+ per month online in 2026… And I say that as someone who built a $260M ecom company from scratch. Because the tools, the playbook, and the opportunity have never been more accessible. Here's exactly what's standing in your way : and how to fix each one: 1. Gross margins under 60% Below 60% you cannot afford to acquire customers profitably at scale. We targeted 80% at Hiya. That margin funded our entire growth engine. 2. Still doing one-time purchases only Every customer you acquire is a customer you have to re-acquire next month. Subscription turns acquisition cost into lifetime value. One-time purchases build nothing durable. 3. Not whitelisting influencer content as paid ads 20-40% of our paid budget ran behind influencer-sourced creative. It outperforms brand-owned creative every single time. If you're not doing this you're leaving the biggest part of the value on the table. 4. Supply chain lead time over 8 weeks Long lead times destroy cash flow. You're tying up months of capital in inventory before a single sale. We nearly lost everything during COVID because of this exact problem. 5. No CFO before $5M revenue Most founders think a CFO is a back office hire. It's a growth hire. The person who tells you exactly how much fuel you have in the tank — which determines how hard you can press the accelerator. We don't get to $103M without ours. 6. Optimizing for gross margin before you have scale Margin is a function of scale and negotiating leverage. Both of which you earn by growing — not by protecting. Grow first. Protect margin second. 7. Treating post-purchase experience as operations The unboxing. The onboarding. The first 30 days. These are not logistics. They are your highest leverage marketing channel. We built 200,000+ subscribers with near-zero churn partly because of what happened AFTER the sale — not before it I built Hiya to $103M annual revenue and a $260M exit. Every single one of these almost killed us before we figured it out. Learn from it now or learn from it the hard way later. Comment "X" if you want me to send a full playbook of everything I learned while building my business and how you can too :) **must be following + retweet to receive the DM.

If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps: Days 1-3: Pick the right category and build the foundation Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent Validate the market size before touching anything — minimum $500M+ addressable market Find a white label manufacturer — target 80% gross margins before spending $1 on marketing Build a 100% subscription offer — no one time purchases ever Price at premium from day one — $10 signals $10 quality. Never apologize for your price. Days 4-7: Build the product and brand Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson Build a simple DTC website — no Amazon, no retail, own the customer relationship completely Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad Days 8-15: Launch influencer machine Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness Pay flat fees — expect only 10% to convert, kill the other 90% fast Give them guardrails on what they can and cannot claim — then let them speak in their own voice Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen. Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives Days 16-30: Scale what is working Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content Text every new subscriber personally within 24 hours — not a bot, a real human Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate Survey every customer who churns — their reason is your next product improvement Pour everything behind the 1-2 channels converting — kill everything else immediately The conservative math: 25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever $30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days That is the floor. One viral post can add 500 subscribers in 24 hours alone. I did this with $0 venture capital. $103M annual revenue. $260M exit. The playbook works. Comment "ECOM" and I'll send you the full breakdown. **must be following + retweet to receive.