Adam Good (@adamgood) header
Adam Good (@adamgood) profile picture

Co-founder & CEO, Auric. Building Scent Intelligence — connected hardware, AI and recurring scent that turns rooms into Calm, Focus, Energy, Sleep.

Sydney
Joined September 2007
Photo by Adam Good (@adamgood)Photo by Adam Good (@adamgood)Photo by Adam Good (@adamgood)Photo by Adam Good (@adamgood)
Your day doesn’t ask you to feel one way.Some moments call for energy. Others need focus. Sometimes you want to slow down and be present. And at the end of the day, you need to rest. The @auricnow Aromasphere brings tailored scent rituals for Energy, Focus, Calm and Sleep into one intelligent device—helping you shape the feeling of your space around what the moment requires. One Aromasphere. Four moods. A scent ritual for every part of your day. Shop the Auric Aromasphere at auric.au/device#Auric #AuricAromasphere #ScentIntelligence #WellnessTechnology #HomeWellness #ScentRitual
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I donated to Holly’s Run: Team NEXT for AUTISM because supporting autism services and inclusion is so important to me. This fundraiser has reached just 17.7% of its goal after 136 days, and every contribution helps bring us closer to meaningful change. If you’re able, please share or donate to help this cause grow and make a bigger impact. gofund.me/f252d0891
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The little 5min film shows the feeling of @auricnow. Your Mood, Tuned by Intelligence. Order one now and experience for yourself. youtu.be/C_VJM8uo0ZU?si=FYdT…
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#NYTechWeek next week. I’ll be in NYC June 1–6 with @auricnow, building the U.S. story around scent intelligence. Homes, workplaces and wearables are becoming responsive. Scent has been left behind. Auric is building Mood-as-a-Service™: AI + IoT + personalised scent rituals for calm, focus, energy and sleep. I’ll have a few Aromaspheres with me for private demos + selected partner conversations. Schedule so far: tech-week.com/calendar/nyc?s…
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Scent can shift human state in seconds @auricnow
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Programmable Mood Is Here | Auric x Soluna Society youtube.com/shorts/eouSVNHOt… via @YouTube
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Paul Kelly performs a sensational rendition of Flash and the Pan’s ‘Walking in the Rain’, written by songwriting legends Harry Vanda and George Young, published by Sony Music Publishing. 2026 APRA Music Awards youtube.com/playlist?list=PL… via @YouTube
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What they said 💯
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'Why Creativity Will Matter More Than Code' - I had a great conversation with @illscience (GP, A16Z):
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Investors are circling. 🌀 @auricnow is building Mood-as-a-Service™—where AI, scent & smart tech meet. 📈 $28.5M projected rev in 5yrs 💰 87% gross margins 🔁 75% from high-retention subscriptions SAFE open @ $5.5M cap. Get in early: #WellnessTech #AI #IoT auric.au/support-auric
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🚀 Introducing Dynamic Lighting in @auricnow 🚀 AI + IoT + Scent + Light = Next-Level Atmospheres. Our new adaptive lighting technology responds to mood, biometrics, and real-time data, transforming your space into a fully immersive wellness experience. 🌙 Wind down with calming hues. ⚡ Boost focus with energizing tones. 🔥 Sync light, scent & AI for peak performance. This isn’t just a scent diffuser—it’s an intelligent, multi-sensory wellness engine. #MoodAsAService #AI #IoT #LightingTech #AromaSphere #YC
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🚀 Melbourne next time next week! Let’s catch up. I’ll be in town—let’s connect over coffee or catch the @auricnow in action. Drinks at Fed Square this Thursday for Future Horizons Festival—6PM! 🍻 🍻 DM me if you’d like a ticket to Champion’s Pitch Night—it’s going to be a great night with some of Melbourne’s best startups. #Melbourne #FutureHorizonsFestival #Auric #StartupCommunity #PowerOfScent eventbrite.com.au/e/future-h… @eventbritehelp
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