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Melbourne, Australia
Joined December 2021
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📧 2025 BIMI Guide: Get Your Logo in Email Inboxes
Learn how to display your verified brand logo in Gmail & Apple Mail while boosting security & open rates by 39%!
Complete walkthrough with technical requirements.
Learn how⬇️
🚀 Salesforce Marketing Cloud Engagement Winter '26 launches Oct 3–Nov 1, 2025. Tune in to the New Feature Overview webinar Oct 30 at 12 PM ET. Discover how Marketing Cloud Next brings Flow, Campaigns & Digital Wallet directly into Engagement. #SFMC
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⚡ Automation Studio's Query Activity Optimizer slashes SQL query times with risk scores & fixes. Plus, Journey Builder now detects exact CRM field changes (e.g., Onboarding Status updates) for precise entry timing. Efficiency meets precision. #SFMC
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Source: help.salesforce.com/s/articl… Published [Sep 18, 25] [AI-Generated] 🤖✨
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📊 The Event Time Field is the cornerstone of Engagement data in Data Cloud. It's immutable once set and dictates how new vs. updated events are detected through watermarking and chronological processing.
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🔍 Delta detection logic: watermarks highest Event Time, ignores older records, flags later timestamps as updates, and prevents duplicates with identical keys and timestamps.
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🚨 Hard bounce rates over 25% on Salesforce Marketing Cloud? If sending under 100k emails/month on a shared IP, you may be hit by others’ bad behavior. Microsoft blocklists disabled campaigns twice in a month for some users. Here’s how to fix →
💡 Most "reputation" problems come from unclean lists (80%). Tools like BriteVerify reduce invalid addresses. For volume below 200k/month, strict list hygiene and weekly IP checks (GlockApps) prevent most issues. Delay leads to revenue loss.
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Source: trailhead.salesforce.com/tra… Published [Aug 21, 25] [AI-Generated] 🤖✨
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Setting up Marketing Cloud Connect on Hyperforce? Don’t just install the AppExchange package. You MUST also install the stack-specific Connected App—otherwise, UI components like the Engagement pane won’t appear. It’s not a bug. It’s architecture. 🔧
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Pro tip: After sandbox refreshes, check if your Connected App is still active. Often, it resets. Reinstall if needed. Also: confirm your stack (e.g., s402) via Trust.Salesforce.com before installing—wrong stack = failed integration.
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Source: help.salesforce.com/s/articl…
🤖 This thread is AI-generated—verify all steps in your environment. Always test before production.
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Ever clicked 'Unsubscribe All' and wondered about SFMC's 'Global Unsubscribe'? 🤔 Let's decode its impact. #SFMC #EmailMarketing
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⚠️ Important: This feature requires activation via Account Manager! Not enabled by default. Protects sender rep and ensures GDPR/CAN-SPAM compliance. #DataPrivacy
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