Ammy

Subscription screens are a lot more than presenting prices. You're influencing how people perceive value and make purchasing decisions. The subscription page is easily the most important page on any app at all, but it doesn't seem to get enough love in many cases. It's a small interaction, but I think these are the kinds of decisions that make interfaces feel more intentional. When you set a default offer, you are literally making a suggestion on which of the offers you want your Users to go for. Thats what you are doing. Some offers present more value to the User, some other offers present more value for the business. How do you pick your defaults? Just like the design of literally anything else, designing pricing interfaces is mostly a game of moderation and deliberate emphasis where and when needed. Sure, you wanna give your users options so they can have some kinda anchor price to make a choice, you do not want to overload them with options. You you have to show them the list of benefits, but do not let that become a blocker. Users should not have to scroll to find the checkout button. People buy in different ways and not everyone wants to have a logical soliloquy before making a purchase. Some just want to click click click, and making them have to scroll by all means is def going to make you lose quite some sales. The less effort required to move from making a decision to acting on it, the better. One thing I've come to appreciate about pricing interfaces is that presenting options is only half the job. The other half is helping people make a decision.