Aaron Shapiro (@amshap) header
Aaron Shapiro (@amshap) profile picture

Technologist, Marketer, Company Builder Currently Founder, CEO: @dayfwrd Founder: @hugeinc, Silverpop (now @GoAcoustic) Author: Users, Not Customers

NYC
Joined May 2009
Great resource for remote workers everywhere
Workplace From Facebook and its parent company released resources to help people adjust to working from home during the coronavirus pandemic.nytv.to/y3Lby
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I'd add one more: BE AUTHENTIC @adage @ejschultz3
5 tips from a consumer psychologist on how brands should respond to coronavirus ow.ly/3vmM50yVRdK
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OTT game changer: "Nielsen is estimating that people staying home can lead to almost a 60 percent increase in the amount of content we watch in some cases and potentially more depending on the reasons" theverge.com/2020/3/19/21187…
Aaron Shapiro retweeted
After the shock, ad industry grimly prepares for a prolonged downturn buff.ly/2TSepBq
Spot on. Advertising wasn't the issue, the product was.
Mike Bloomberg is the Pets .com of politics ow.ly/udOP50yHF0u
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Aaron Shapiro retweeted
We're reaching the breaking point for attention-based business models, so what comes next? @amshap talks to @PCMag's @dancosta about the coming efficiency economy: youtube.com/watch?v=MlwZDwxu…
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Aaron Shapiro retweeted
"Physical retail isn’t dead. Boring retail is." Magenta recaps @wallowmuddy's SXSW presentation aimed at inspiring retailers to create new futures for themselves: magenta.as/the-retail-apocal…
Looking forward to this. If you’re at SXSW today/tomorrow, come say hi. nitter.cf/hugeinc/status/9732224…
Huge at SXSW today: @JSchlossberg 'tells the truth like a liar' at 3.30 (huge.is/2DkIYEs), then we talk Design Thinking with @Google & @contagious at 5 (huge.is/2p9k8lP) and @amshap sits down with @HarvardBiz's @maureenhoch at 7 (huge.is/2FOLoAm).
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Aaron Shapiro retweeted
Huge at #SXSW today: 3pm & 5pm sessions at the Midnight Cowboy featuring Huge, McDonald's, Microsoft, & Broadridge (huge.is/2Fq0KMu , huge.is/2Ge6O7M ) & 5pm sessions on the future of retail w @wallowmuddy (huge.is/2Gcv8aj ) & AI (huge.is/2HlAOhu)
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Looking forward to returning to SXSW this year. If you’re going, join me and @harvardbiz's @maureenhoch for a conversation about the end of attention based business models and what’s next for the digital economy bit.ly/2G6YS8i
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Moving your #company into the digital age has a major #upside to your daily #operations and #customer #engagement. It's an #inexpensive #fix that will see you reaping the #benefits in no #time. @amshap @hugeinc Learn more: on.msnbc.com/2FxpbHe . . . . . #digitalage #digital
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Aaron Shapiro retweeted
Talked shop with @LaurenJohnson @Adweek about the importance of appointment based experiences...and my love for SNKRS and Supreme. 👌 nitter.cf/hugeinc/status/9707405…
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Aaron Shapiro retweeted
.@amshap and @jjramberg explain what digital transformation means for small businesses on @MSNBCYourBiz nitter.cf/MSNBCYourBiz/status/97…
#DigitalDIY @amshap @hugeinc on why all companies need to think like a tech firm and digitize their business. on.msnbc.com/2FnnYlt
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Looking forward to this - tune in this Sunday. nitter.cf/MSNBCYourBiz/status/96…
Sun on #msnbcyourbiz #DigitalDIY @amshap @hugeinc on why all companies need to think like a tech firm and digitize their business.
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No Nonsense taps Huge as agency of record as it tries to connect with young, digital shoppers. bit.ly/2o3zcks
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Aaron Shapiro retweeted
Roses are red. Violets are blue. If you're bad at sharing your feelings, we made this for you vailentine.com
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Aaron Shapiro retweeted
Congrats to the team at @QuickenLoans and Huge on ranking #6 in @adage's first Super Bowl Ad Rank with @MorningConsult. For more on how this spot came together, check out the behind the scenes video: youtube.com/watch?v=bnMnKifb… nitter.cf/adage/status/960608901…
Replying to @AmazonAlexa
@amazonecho wins our first #SuperBowl Ad Rank w @MorningConsult. See full ranking by entertainment + effectiveness bit.ly/2EJMT03
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