Andy Cloyd

Your next best influencer is almost certainly already one of your customers. Today, we're excited to announce that @getoutersignal x @superfiliate integration is officially live - dramatically condensing the journey from signal to activation. A few weeks ago, we launched our Influencer Board, giving brands the ability to identify creators hiding in their existing customer base, sort through them with a myriad of filters, and manage outreach in-platform. Now, we've partnered with Superfiliate to help brands actually activate them. Here's how it works: OuterSignal identifies customers with creator reach. Brands segment those customers and connect them to Superfiliate. Superfiliate automatically handles outreach and enrollment into affiliate programs. Performance data then flows back into OuterSignal, so brands can see exactly how much revenue those creators are driving. Massive thanks to Andy Cloyd and the entire Superfiliate team - excited to see the magic our brands create with this. And to other platforms looking to help brands do more with better customer intelligence, let's talk 🤝