Free $10M Home Service Scaling Roadmap 👉🏻 https://nitter.cf/t.co/RR6j6GzUvD 👇 Schedule a call for home service marketing
Fort Lauderdale, Florida
Joined March 2021
- Tweets8.4K
- Following740
- Followers7.9K
- Likes11.7K
Pinned Tweet
Over the last five years, I've worked with 1,200+ home service businesses.
We’ve helped clients go from:
$0 -> $1M
$1M -> $10M+
And I’ve seen every major roadblock along the way.
Sales, marketing, hiring, leadership, etc
So I spent 150+ hours mapping out every one of these constraints: what revenue level you'll hit them at and exactly how to solve them.
And condensed all of it down into 20 videos...
COMPLETEY FREE
Like & comment “ROADMAP” to get it.
Free way to rank higher on Google Maps this week:
Go add 10 real photos to your Business Profile.
Trucks, crews, finished jobs.
Google rewards active profiles, and homeowners trust a company they can see.
Takes 15 minutes.
Your competitors won't bother.
3 things I check first when a home service business can't scale:
1 - How many ways they get customers
Stuck owners are usually living off word of mouth and one paid channel.
Normally Google Ads.
That's concentration risk. If the account gets suspended or an algorithm change wrecks the campaigns, the phone stops ringing that same day.
One channel is always one bad week away from zero leads.
2 - Whether the leads come in steady or in waves
Even when that one channel is humming, you get a flood one week and silence the next.
You can't hire, plan, or spend against a rollercoaster. SEO, Google Ads, and Facebook each catch a customer at a different moment. Someone searching for you right now, someone ready to buy today, someone who doesn't know they need you yet.
Run all three and a slow week on one gets covered by the other two.
3 - Whether they know their real numbers
• Lifetime value.
• Cost per lead.
• Cost to acquire a customer.
If an owner can't say those three off the top of their head, they're guessing with their own money.
Spend $100 to land a customer worth $90 and every job loses money. Spend that same $100 on a customer worth $1,500 and the only mistake is not spending more. You can't scale what you won't measure.
Get all three right and the growth you've been hoping for turns into something you can plan for.
Our best-performing client this quarter runs a pest control company with four trucks.
No fancy brand or a big team.
He owns the top 3 spots on Google Maps in his town and answers every call that comes in.
Boring businesses done well are a cheat code.
The reason most home service owners never scale past $2M:
Then pick one.
Just one recurring tactical task from that list.
Ask yourself: what system could I build, or who could I train in 30 minutes, to get this off my plate for good?
That single move is how you start climbing.
Climbing the pyramid buys you time.
The best place to spend it is the one lever that scales a home service business:
Marketing.
Get out of the weeds so you can build the machine that brings leads in without you.
That's the climb.
If it helped, repost the first tweet so another owner sees it.
I put the exact marketing systems we use with our clients into my free $10M home service scaling roadmap.
Grab it here: stryker-digital.com/roadmap?…