A N D Y F O O T E

Check out the latest article in my newsletter: My LinkedIn Audio Experiment (Oct 11th 2023-Mar 19th 2024) linkedin.com/pulse/my-linked… via @LinkedIn

Happening later today. Do join me for a LinkedIn Audio session discussing LinkedIn's use of AI. Andy 💙 linkedin.com/events/bluvians…

🤩linkedin.com/posts/andyfoote…

Why don’t we get any data from a data hound like Linkedin? Example: The Great Purge of Summer 2023. linkedin.com/posts/andyfoote…

Big change coming. The end of the Facebookization of LI? I certainly hope so.. 'Value' takes time and effort (and knowledge). 'Social' belongs in comments, not posts. lnkd.in/ef9TPSDn Andy x #OptimaBlue lnkd.in/dg4weZTs

Uh. What's this? "Conversations happening now". Me no likey. 1. Invasive* - pollution of my profile page. 2. Irrelevant** - who are these people? 3. Did they pay?** "Share your thoughts on reposts curated for you". Ok. They are curated for me? How?…lnkd.in/g4UnqsuM

3 Theories on why IMPRESSIONS are down (significantly) from last year: 1. There are more users here*, so there are fewer eyeballs on content. 2. LI is gearing up for 'pay to play'** by restricting potential audience. 3. Views (impressions) are kind of a…lnkd.in/d-aJB__q

Are there any conclusions to be drawn from LI asking us about the Feed? 1. Concern that the content being piped to us is irrelevant? 2. Testing our perception of value? 3. An admission that whatever they're doing to answer 1. and 2. (algos, dwell time et…lnkd.in/gm6-dyWS

You know what can’t be faked by AI? Live quizzy events with a bearded, British accented, court jestery host. Featuring #OptimaBlue contestants (guinea pigs). Tell me in comments if: Tuesday 12 Noon or 6pm (Central US time) works for you. Andy x…lnkd.in/eJuHq6MN

I single-handedly got rid of Purple Baby (the dumb and negative 'Curious' reaction) and now I’m going to get rid of (the irrelevant and misleading vanity stat) ‘Followers’. Don't be fooled. You don't actually have followers. You have an algo that inserts…lnkd.in/gh6rbE_B

I belong to a private Slack channel, we discuss many areas including LI. You wouldn't believe some of the stuff we say - maybe you would, depends a lot on whether you get it/don't. Recently we discussed commenting on LI. Touched on the concern that some…lnkd.in/gFB-NW3n

If your LI Headline is: More than 50 characters. More than 5 words. It’s not a Headline. It’s a signal that you don’t know how to brand yourself. It shows everyone that you’ve failed to succinctly tell people what you do. That you have chosen a boring…lnkd.in/gq2S87xY

“Inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightening to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the pr…lnkd.in/gbxszPfA

Winners: Pay to play membership models. Builders of micro communities. Managers of multi-channel communication apps. Losers: Anyone who tries to build audience on LI without the above. Why? The 30-50% reduction in reach, suggests that the game on LI has…lnkd.in/gKdNqNks

No 'Bangers' and a 35% reduction in reach :( What the heck is going on with this platform? Hey LinkedIn - do you not want us to create content?? People can't buy tickets to shows that are not advertised.. Andy x #OptimaBlue #andydoeslinkedin #linked…lnkd.in/gmdGgTfh

Hands up if you remember LI's fabulous Q&A feature? Here's my take on the new AI generated Collaborative Articles thingy. Have you dived in? Early days - but what are your thoughts? HAndy x #OptimaBlue (LI focused learning community) #andydoeslinkedin…lnkd.in/gmJb2NxE

Going to end the debate about the importance of "Followers", once and for all. Instead of asking ourselves, friends and colleagues how important this (strange, misunderstood and kinda fake) category of user is. Maybe we should pay attention to how impor…lnkd.in/gJsxZ6dE

LinkedIn sent an email signaling an important algo tweak to top creators at the beginning of 2023. I'm sharing it with you. Please pass it on. Someone I know recently got a really interesting breakdown of how the algo currently works (via customer suppor…lnkd.in/gg_wWEfv