Founder @ https://nitter.cf/t.co/4F4eBC6vKU • Building GTM systems for B2B SaaS + Agencies • IITB alum • I share GTM sauce everyday
Grow Your B2B SaaS/Agency →
Joined May 2019
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personalization is overrated.
you don't need to tell someone:
"congrats on raising $5m."
"saw your recent linkedin post."
"love what you're building."
nobody cares.
tell them how you can:
save them 20 hours a week
cut their costs by 30%
help them get 10 more customers
people don't reply because you know something about them.
they reply because you know how to solve their problem.
my take on GTM Signals:
you don't need fancy buying signals to get customers from cold email.
everyone is chasing companies that are:
hiring
raising money
launching products
expanding teams
but a simple list of companies with a great offer and good copy can beat all of them.
a company hiring 10 engineers doesn't mean they want your software.
sometimes the best buying signal is simply having the problem you solve for your ICP.
Send 10,000 good cold emails than 100 hyper-personalized ones.
my rationale:
100 emails with a 10% reply rate = 10 replies.
10,000 emails with a 1% reply rate = 100 replies.
dont be focused too much on reply rates.
obsess with how many customers you can get.
unpopular opinion:
the best gtm engineer is a copywriter who knows automation.
you can learn clay in 7 days.
you can learn apollo in 2 days.
you can build workflows with ai in minutes.
but understanding why someone buys your product?
that takes years.
tools are easy to learn.
human psychology isn't.
this is a news
Day 25/
We are doubling all usage limits for all Pro 100/200/500 tiers and Business Premium, effective today.
We heard your kind feedback and won’t be reducing usage limits for Pro 200, so your Work and Codex usage will stay the same. We’re also going to continue offering extended limits for dots for now, and usage of your dot will still continue to be separate from your default usage.
And we'll of course also keep shipping better models and other efficiency improvements that increase your effective usage over time.
Ankit Leadplus retweeted
if you’re sending cold emails to CXOs with employee size (1-10)
keep sending on Sat / Sun also
they do reply on weekends
Ahmedabad imax in Palladium is biggest ever ive seen in the country
its so good that my whoop measured my movie time as 3 hr nap (when i watched Odyssey and Avatar)
its time for Ramayana now 🫶🏻
came across a guy who sends 10 million cold emails per month for one of his clients.
blew my mind...
i think im starting to get a sense of what and how he sells in a sales calls. im like...shit man i need to do this.
they think buying 10 domains, 30 mailboxes
and Smartlead + Clay + Apollo subscriptions
would get RESULTS.
who will tell them the truth?
most GTMEs i see are workflow builder, not knowing the true sauce.. it is not being good at clay
but being good at creating offers that are HARD to say NO to
The Clay Boom is over.
I couldn’t be happier.
2023. Very few cold email senders. I was among the top 10–20 Clay Experts on the page.
2024. The Clay boom started happening, and the market got crazy attention. I could sell a 10K/month retainer with one call and in 3 days. Did it multiple times.
2025. The market got more crowded. I sold so many GTME training programs I couldn’t count them. Literally bought houses with that. It was partially my fault that the market got so crowded.
2026. The market is now crowded with super low-level GTMEs. Everybody is a GTME. Nobody can get results. Every company tries to build internally, then the pipeline stalls.
So here I am again with a new offer, selling the outcome and bringing results in 48H.
Tech moves fast, you gotta learn how to surf.
P.S. I am pretty sure I already saw the photo somewhere, but I can’t find the owner anymore.
Ankit Leadplus retweeted
there’s a trend im seeing
new cs grads / tech ppl opting for gtm roles
thinking it would be technical work
later to realise that it’s mostly copywriting and list building
actual tech work is done by claude lol
GTM systems to acquire ecomm brands as your customers
this playbook booked 200+ meetings for one of our clients
GTM system to target ecom companies 👇
step 1: find the right companies
use StoreLeads to find ecommerce stores running on Shopify, Magento, WooCommerce, etc.
you can filter them by revenue, tech stack, whether they run ads, and much more.
step 2: find the right people
take this company list and use AI Ark, Blitz, GetLeads, Prospeo, or LeadMagic to find people working at these companies.
target the right people based on your offer. it could be the head of marketing, engineering, a VP, director, or even the founder.
step 3: find reasons to reach out
use tools like perplexity, jina AI, exa or apify to find out what these companies are up to.
are they hiring? did they raise funding? launch a new product? get mentioned in the news?
these signals give you a reason to reach out.
step 4: write personalized emails
send all this data to Claude or ChatGPT through an API.
use the company details, the person's role, and recent signals to write emails that feel relevant to each prospect.
step 5: launch your campaigns
push the leads and email copy into SmartLead, set up your campaigns, and start sending.
that's the whole system.
find companies → find decision-makers → spot signals → write personalized emails → launch campaigns.
Ankit Leadplus retweeted
you move forward in life when you help others move forward.
make it a habit to help people without expecting anything in return.
one day, in ways you never imagined, it all comes back to you.
