President & CEO of OAAA
Joined February 2011
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Fandom has always been a powerful cultural force, but today it’s redefining #marketing. What I love here is the emphasis on superfans as collaborators. When brands meet fans where they are, they unlock loyalty & engagement that lasts far beyond a campaign. forbes.com/sites/kaleighmoor…
Thrilled to welcome new leaders to our Agency and Brand Councils! Their insights on creativity, innovation, and strategy will help keep OOH fresh, relevant, and a key part of the modern media mix. Excited for what’s ahead! oaaa.org/news/oaaa-expands-a…
Hard to believe “I’m lovin’ it” turns 22 today. Few campaigns stay relevant that long. What made it work? Simplicity, memorability, and putting the consumer at the center. A good reminder for all of us in advertising: when the message resonates, it lasts. inc.com/bill-murphy-jr/mcdon…
#OOH ads thrive on location, context, and influence—right where people live, shop, and learn. AI helps efficiency, but creativity drives impact. Unlike digital bubbles, OOH reaches the ‘movable middle,’ capturing attention and driving real-world action. forbes.com/sites/cmo/2025/09…
Love seeing brands like lean into experiential, integrated campaigns. Their “Too Much Winning Energy” push blends in-app rewards, campus activations, and tailgates—meeting fans exactly where they are. Multi-touch strategies like this drive engagement. marketingdive.com/news/doord…
Brands chasing clicks & short-term wins often find loyalty missing. Performance marketing only works on a foundation of trust—earned through consistent storytelling & real-world presence like OOH. Without it, every sale’s a reset. Trust multiplies results. digiday.com/sponsored/why-pe…
Nearly half of Gen Z tune into ads that make them laugh or feature music they love. For brands and #OOH marketers, that means creating snackable, authentic content that resonates emotionally and reflects real values.
🔗 emarketer.com/content/humor-…
#OOH moves people—literally. In fact, 2 out of 3 travelers say OOH influences where they go, what they do, and where they stay. From bucket-list destinations spotted on billboards to airport ads that prompt action, OOH shows up where decisions happen. media4growth.com/ooh-industr…
It was such a pleasure chatting with Women Love Tech about OOH's huge milestones. Just look at how programmatic #DOOH and smart data are making our industry more creative and flexible than ever. It's truly an exciting time to be in this growing industry. womenlovetech.com/breaking-b…
Great marketing creates experiences bigger than the film. Apple’s #F1: The Movie nailed it with surprise stunts, bold #OOH, even iPhone push alerts. Immersive, unexpected, and everywhere we live, work, and play. That’s how you win attention today.
🔗 marketingbrew.com/stories/20…
In #marketing, impressions matter, but story sticks. Embrace vulnerability, humor & honesty! A great example: Nike’s NYC Marathon #OOH that featured simple, real messages like “Run” & “Running is awful. I love it.” People crave realness, not perfection. entrepreneur.com/growing-a-b…
No surprise 66% of travelers say #OOH shapes their summer plans because I see it daily. From highway billboards to airport ads, OOH meets people right when they’re curious and deciding. When brands want action, OOH (quite literally) moves people. tastyad.com/travel-is-surgin…
We talk a lot about how OOH meets people in real life, but who are we meeting? It’s not just Gen Z. It’s active retirees, granfluencers, and grandparents planning the next big family trip. We need to stop treating 60+ as a quiet audience... fastcompany.com/91356215/why…
#OOH IS a form of performance media. This study shows it rivals (even beats) #CTV & digital on metrics like favorability & purchase intent. For CPG launches? Geofence billboards near retail & layer in mobile retargeting. Remember, exposure → action. mediapost.com/publications/a…
I know a great #OOH campaign when I see one, and Polaroid nailed it. No flashy tech. Just real moments and emotion. It’s this type of authentic storytelling that makes you pause, feel, and connect. A reminder that simplicity and honesty still win in advertising. 👏
#OOH has always been a powerful medium, but now it’s evolving into something more: a powerful connector, bridging physical presence with digital impact as media becomes more fragmented. Proud to launch the OAAA Agency Council to push this medium forward. thedrum.com/news/2025/07/07/…
Coca-Cola’s Smartwater campaign nails it, blending culture & data precision. Jennifer Aniston brought emotion, while tailored media hits the right audience at the right time. Thoughtful personalization + smart AI use shows where modern marketing is headed. marketingdive.com/news/coca-…
There’s a renewed energy around real-world connection that goes beyond impressions. It's about impact. This is why I love this industry: we create work that meets people where they are and invites them to pause, reflect, and feel something real. #OOH oaaa.org/blog-posts/cannes-l…
My journey to @YourOAAA showed me leadership isn't just earned, it’s how you show up. People don’t follow titles; they follow consistency and authenticity. Your personal brand should grow with you. It’s one of the most powerful assets you have. entrepreneur.com/leadership/…
From my experience, I can confidently say billboard advertising is far from outdated, especially in vibrant markets like Vegas. Digital billboards make OOH nimble and engaging, capturing attention amid heavy foot & vehicle traffic and driving real results. usreporter.com/does-billboar…
