James

design.hebbia.com/brand !!! walk with me... most modern institutional brands are 90% random stock images of skyscrapers. they either don’t have an owner of taste, or are afraid their audiences will be turned off by anything too opinionated. we’ve spent the last year challenging that assumption. studying the entanglement between finance, culture, and the arts. talking to many leaders in finance, we have come to understand that choosing a career in finance often comes with an aspiration to be surrounded by the highest craft: architecture, fashion, food, products, experiences, etc. we set out to build an identity that celebrates this pursuit. we wanted to respect the history of the institution, while being technology forward and side-stepping nostalgia slop. our research was mostly offline: visiting print magazine archives, hand-scanning buildings in fidi for material & texture, & talking to customers about design that motivates them. i think the work speaks for itself.

Ciao, we’re looking for designers whose work we can feature in future aconia mockups. We’ve got a new collection launching soon and thought we’d open it up rather than filling the screens ourselves. If you’d interested - or know someone who might be - leave a comment below. We’ll credit everyone we feature and send over the finished mockup for you to use too.