Arpit (@arpitatscale) header
Arpit (@arpitatscale) profile picture

Head of Content | built marketing taste by testing 150+ agent setups & failing until they worked | all my setups free 👇

Joined November 2023
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never send "just bumping this invoice" ever again just dispatch an AI to serve them court papers
UPDATE: I hired @Muse to sue someone on my behalf. I won. Well, they caved. Within 20 minutes of being served papers, the company offered a settlement. Within ten days, they paid me *with additional compensation* for recovery expenses. @Muse filed the motion to dismiss, which the court accepted yesterday. To everyone who said I would fail, respectfully, you were wrong.
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my mom asked me today if I can start preparing for the bank clerk exam just in case this "twitter computer thing" doesn't work out I have US dollar transfers landing in my account tomorrow she is still convinced I am unemployed
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announcing $3.5M raised to 800k people: 1,200 likes asking who actually invested the money: 0 replies tech twitter launch economy in one image
We raised $3.5M to build Claude for Ads. Just enter your website, and Fastlane studies your market, makes thousands of ads, launches them, and learns from every result. This is truly insane.
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had to check their profile twice to make sure this wasn’t a parody account I still cannot believe my eyes
hey @elonmusk when are you going to make a telegram channel? you can post your nudes in there and charge people $350 to see the photos and by people I mean me I would pay
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STOP APPLYING TO THESE HIRING TWEETS this guy isn't real made-up numbers & just using people to artificially boost his account I genuinely feel bad for everyone still falling for these baits putting out a whole article on how to spot these fake jobs in under 10 seconds so u don't waste time on these larps anymore dropping in 6 hours
Hiring for First Million Views (110M+ organic views, 200+ brands): → short-form editors → scriptwriter / hook writer → appointment setter → social media manager Remote, paid first project. DM me the role, your best live work, your rate and time zone.
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somehow hinge became linkedin & twitter became tinder
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people overcomplicate growth on this app so much you don't even need a content strategy just run an ad saying "it would really help me out" and 87,000 strangers will assemble to support you
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told my grok bot to scan 6 months of a founder's content & replies before I reached out the shit it pulls from someone's 2am activity is borderline illegal 💀 we are never doing normal cold outreach again
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link to the bot here
dropped the bot link in my telegram if anyone wants to use it for their outreach link in bio (and yeah dw its free)
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nobody in tech wants to talk about these numbers publicly: - organic reach on corporate company pages: down 80% - cost per qualified demo on paid ads: up 3x since 2024 - cold email inbox placement on secondary domains: under 20% - percentage of replies on branded posts that are AI bots: ~70% - percentage of inbound pipeline coming from the founder's personal timeline: 80%+ - percentage of marketing budget allocated to the founder's content: 0% icl founders will burn $25,000 a month on dead channels just to avoid being vocal online
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pledging $159B to charity publicly while quietly writing "not legally binding" in your S-1 is the most San Francisco shit I have ever seen in my life they played the entire world like a fiddle
Who actually gets rich if Anthropic lists at $2 trillion? The S-1 filed on Monday lets us answer from the filing itself. The reported target is $1.5T to $2T, listing the week of November 16. The filing implies about 16.9B fully diluted shares. So $2T works out to roughly $118 a share. The cap table at $2T: - $199B for the 7 controlling co-founders, about 10% - $28B for Ben Mann, if his stake matches theirs - $100B for the Anthropic Public Benefit Fund, 5% - $331B in employee options and RSUs, about 17% , That pool covers about 5,300 employees, an average of $62M each. - But when you joined matters enormously. The S-1 shows how much equity was granted each year, and at what price. [ Headcount went from about 300 to 500 in late 2023, to 940 at end 2024, to 5,300 now. Match the two, and here is roughly how many people made what at $2T: - $110M to $400M each: ~300 to 500 people hired by 2023 - $200M to $300M each: ~440 to 640 hired in 2024 - $70M to $95M each: ~1,360 hired in 2025 - $10M to $20M each: ~3,000 hired in 2026 So about 940 people hired by the end of 2024 average nine figures. Everyone hired since averages eight figures. The 2024 class is the surprise. That year Anthropic granted 1.28B options at $1.30 a share. At $118, that one year of grants is worth about $133B. Then there is the tender. In April, holders could sell at $25.91 a share. Investors lined up $6B, but only $4.7B sold. Weeks later, Series H priced at $58.90 a share. At $2T, the people who held would be up 4.6x. And Dario and Daniela Amodei were among the sellers. The 7 founders have pledged 80% of their equity to charity. That is about $159B at $2T. But the S-1 says the pledges are not legally binding.
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3 months later & this tweet aged like pure milk someone on github literally cloned @wisprflow exactly same made it 100% free made it faster but people are still gonna give wisprflow $12/mo only a few know why
Just today I've already seen Wispr Flow, Granola and WHOOP all "reverse engineered" and open sourced with a fully free version Very interesting to see what's happening The question is if normies will pick up on this (I think they will) and how companies will react and pivot to still make money
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people who think "code is the moat" seem crazy to me they genuinely believe if u build a faster model & cut the price to 0... the market will respect you while actually the market does not give a fuck about your GitHub repo non-technical buyers will (& still do) gladly pay $12/month for the luxury of never having to think about how software works Free software on GitHub signals fragility so buyers assume a free repo breaks on the next macOS update the second the maintainer gets bored or gets a girlfriend but a paid subscription is psychological insurance that a funded company is legally & financially forced to keep the servers alive the price tag is just the trust signal Distribution is the only moat that can't be cloned over a weekend
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20 negative prompts that stops grokbot (or any AI) from writing sloppy content tested across X, LinkedIn & video scripts👇
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I built a grok bot (CJ) to do deep research on people's X accounts before cold dming them asked him to help me rizz up @gaby_goldberg ngl it just leveled up my game 1000x I can't fumble her now
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dropped the bot link in my telegram if anyone wants to use it for their outreach link in bio (and yeah dw its free)
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nobody gives a fuck about another meta ads tutorial in 2026 this guy knew that, so he used an 8-figure bank wire as bait: line 1: "a life changing wire hit my account" actual topic: "how to run facebook ads" how he tricked 1.3M people into reading it & how to do the exact same thing: 1. Finish Line Bait (Line 1) "Two weeks ago a life changing amount of money was wired into my bank account from the sale of my business" imagine if he said "here is how to get a 4x ROAS", nobody would've clicked so he hooked them with the final destination literally sold the irreversible end-state every single marketer on this timeline dreams about at night: getting a massive check wired to their bank & walking away hooking with the final result people lust after stops the scroll dead 2. Incentive Killer (Line 2) "Since I'm no longer a competitor in this particular arena, I'm gonna drop some sauce..." this is the most important line in the entire post imho the number one reason people scroll past advice on this app is suspicion the second an audience reads a tutorial, their subconscious immediately asks: "if this actually prints money, why the fuck are u telling me on twitter instead of doing it yourself?" line 2 kills that alarm instantly "I don't compete here anymore" with one sentence, he gave them an airtight logical reason why the information is free the second people believe u have nothing to sell them, their defense drops to zero 3. Contraband Boundary (Line 3) "I'm going to be vague so I don't dox myself, but here it goes:" notice he didn't say "bookmark this thread" or "drop a like for part 2" like a needy nerd but made the audience feel like sharing this information was dangerous for him people VALUE leaked secrets --- How to replicate this exact setup without selling a business: you actually don't need an 8-figure exit to use this psychology this 3-beat structure works for literally any topic: 1. anchor to something that ended or happened a client contract that expired, a setup u just turned off or a campaign u ran for 6 months & killed 2. give the reader a concrete reason why you're willing to share the sauce right now "we don't take clients in this niche anymore" "we migrated our entire stack away from this" "this contract ended last friday" prove u don't compete with them 3. add a friction rule to protect yourself "scrubbing the client metrics so I don't get an angry email from their board" "can't share the exact URL for obvious reasons" once u realize 90% of content fails because people smell an agenda writing hooks becomes ridiculously simple
This is one of the best hooks I’ve ever read. If you understand why and can write like this, I’d love to hire you to ghostwrite X and LI content for tech founders. DM if interested.
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