Arthur Foliard (@arthurfoliard) profile picture

🇫🇷 Executive Creative Director @studiokoto

New York, USA
Joined October 2011
Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)Photo by Arthur Foliard (@arthurfoliard)
New Work: Nubank rebrand. An incredible journey with wonderful clients. Ambitious, kind people building a brand that's redefining what banking means for 140+ million people
Banking should feel effortless. Working with the Nubank team, we built a brand system designed to deliver on that belief for 140 million customers across 35+ countries and an ever-expanding portfolio of products. Open, flexible, unmistakably Nu.
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A new mark with old memories. Say hello to the next era of @Instagram. In homage to the original script, the new mark celebrates the creativity of the community through flourishes and bespoke, handcrafted styling that makes it uniquely memorable. Full case study link in bio.
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New work: Rebrand of the Norton Museum of Art.
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New Work: Lyft rebrand
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New work 💚 Excited to share the new brand for Tripadvisor. Built by travelers, for travelers — now looking like it too. One of my all time favorite. Full case study live: koto.studio/tripadvisor
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New work: Global Brand Transformation of Amazon. 50+ sub-brands. 15 markets. Billions of touchpoints. The most incredible project I've ever led.
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New work for Uniqode — an enterprise-ready QR platform. A new identity that stitches the digital and physical worlds together, one scan at a time. A weird, wonderful idea we brought to life throughout the whole business. Really proud to share this.
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We worked with the Fluz product team to make sure the new brand was seamlessly integrated throughout the app. Our ambition was to create something memorable but totally usable.
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New work for Fluz, a cashback app. This project is quite special to me, as I started it back in London with the wonderful Koto fam and continued it after moving to New York. Check the case study at koto.studio/fluz
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Koto 23. 130 clients. 260 jobs. 100 excellent people. Lil preview of some of the work we've made in NYC 🗽. More in 24.
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New work for De-Extinction🦖🦕 A Sustainable Packaging brand. Dinos, neon colors, protest messaging, with some crazy Jurassic background. Dream project. koto.studio/work/de-extincti…
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New work for Bolt with @studiokoto Proud of this one, absolutely thrilled to finally tell the world about it. A lot more to come ⚡️ bolt.com
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Arthur Foliard retweeted
Boxy is the automated grocery store in a shipping container that’s popping up all over France. We collaborated with Boxy’s founding team on a brand strategy, tone of voice and visual identity that communicates the magical convenience of the Boxy experience.
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New work for The Washington Post (!!!) – the first project from Koto NYC live in the wild 🎉😍
Koto worked with The Washington Post to craft Subtract the Noise, a campaign in Times Square that celebrates Well+Being, their new personal health section, as a literal white space amongst an overstimulating swell of reader-submitted questions, thoughts and concerns.
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No words can describe how excited I am about this. As of today I am moving to a new role. To build and lead our new team in New York – the next stage in Koto’s growth.
Time for something new. New Studio. New People. New York. 🗽 Want to work with us? Want to join us? ⤵️ [email protected]
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New work 🤙🌟 Brand strategy, visual identity, and tone of voice for Foodvisor. Working with their team, we repositioned the brand from a tech-driven calorie-tracking app to a personal nutrition guide with inspiration and advice for every motivation. koto.studio/project/foodviso…
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Arthur Foliard retweeted
💅 New site: tokentax.co Fun new illustrations by @arthurfoliard!
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I'll be speaking at the Product Camp Conference today at 4.00PM GMT. As an agency working at the intersection of brands and digital, our work often focuses on bridging the gap between these two worlds. I'll dive into some of our process and thinking. productcamp.eu/
Had the pleasure of talking to @TweetsByTBI about work and life, process and struggle — a bit of everything really! Check out the interview here – the-brandidentity.com/feed/d…
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