
Championing 🇮🇳's 1st pay-it-forward community that accelerates AI grow @AIBoomi | Past @ScaleTogether @Accel_India @Product_Nation @NASSCOM
New Delhi, India
Joined November 2007
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I wrote about those early scooter rides, the lessons that stayed with me, and why I believe the next stretch of India's AI journey calls for a different kind of thinking here:
Hope you like it! :)
“Neki kar, dariya mein daal.”
Do a good deed and cast it in the river.
At @AIBoomi, that spirit has long lived through our running #PayItFWD series. But over time, I’ve also wanted to create space for another kind of story. One about the people who don’t just support us from the sidelines, but quietly build alongside us.
I’m calling it #BuiltAlongside, and I want to tell these stories here, in the way this platform allows me to. And I couldn’t think of a better person to begin with than Klaas Oskam.
Not long ago, my colleague Keerthi Madhu and I visited @KlaasOskam and Nishant Malhotra at the DC Advisory office in Bengaluru. We arrived a little early, and while waiting, I found myself browsing their library.
One book stopped me.
It was a NASSCOM publication from nearly 20 years ago, featuring 100 of India’s best IT innovators. I had curated that book. My name, however, was nowhere on it.
When I mentioned this to Klaas, he simply said, “You need to take the book, Avi.”
I refused. It felt like an artefact that belonged exactly where it was, on a shelf documenting how far India’s technology ecosystem had come.
That moment stayed with me.
Klaas has watched that journey up close too. He has lived and worked in India since the mid-2000s, and over the years has developed a rare vantage point on Indian founders: how the world sees them, and how they see themselves.
Later in the meeting, we asked a fairly standard question: “What kind of value have you derived from this relationship?”
Klaas looked genuinely puzzled.
“We don’t look at our relationship with AIBoomi transactionally. It’s about supporting entrepreneurship. Do what you’re doing, and we’ll derive value.”
That answer said everything.
No ask. No scorecard. No attempt to measure the relationship in immediate returns. Just trust.
We walked out reminded that partnerships like these come with a responsibility too: to keep earning that trust, and to keep doing work worthy of the people who choose to build alongside us.
Klaas, we’re privileged to count you among our champions.
With great trust comes great responsibility. :)
483 days ago, @5aitec and I raised $20M from @binnybansal to build ShopOS
Millions of brand images and videos later we learned: the model was never the hard part. Getting it right the 10,000th time is
Today, we’re launching @sloosh_ai to give every creator that secret sauce 👇
Congrats on the launch @ajeets!
🚀 Few people combine Ajeet’s track record with his openness to feedback. He never stops learning, and that’s exactly why I’m so excited to see what this team does next. All the best!
1/ Today we're launching @different_ai , my third company, with $48M in seed funding led by @htaneja at @generalcatalyst, with participation from @ravi_lsvp at @lightspeedvp.
Different is an AI marketing system that runs demand generation end-to-end for lean B2B marketing teams.
Avinash Raghava 🇮🇳 retweeted
1/ Today we're launching @different_ai , my third company, with $48M in seed funding led by @htaneja at @generalcatalyst, with participation from @ravi_lsvp at @lightspeedvp.
Different is an AI marketing system that runs demand generation end-to-end for lean B2B marketing teams.
Avinash Raghava 🇮🇳 retweeted
{3/3}
some of what i learned during Vertical Velocity '26 happened after sessions ended each day.
six cohort founders, Jofin (@jofinjo) and i shared an airbnb in Palo Alto. after dinner, laptops would open again as teams in India started their day. conversations moved from product and sales to visas, families and plans for the next quarter.
speakers kept telling us to spend time in the market we were building for. living with the founders helped me understand the commitment behind that advice. there were customers to serve, teams back home and personal decisions to work through.
at 25, on my first US trip, i was trusted to manage a week with more than 25 speakers across multiple locations. getting everyone to sessions, handling changes and keeping things moving was a responsibility i was grateful to take on.
thank you, Avinash (@avinashraghava) and Keerthi (@keerthiaditya21), for trusting me with it, and to my team @letscompport for supporting my time volunteering with @AIBoomi.
i came back with more respect for these founders, and more confidence in myself.
p.s. see you on the next trip, friends (Dheeraj (@irkDheeraj), Jaskaran (@jasgrowth), Justin, Mayank, Senu (@senusam), Siddu). five minutes to get into the car still means five minutes!
Avinash Raghava 🇮🇳 retweeted
🚨 @GreaterNoidaAuth0 @OfficialGNIDA
The service lane outside Gate 1, Godrej Golf Link, Greater Noida, is full of potholes, making travelunsafe. Pregnant women in our society are affected by this bumpy road. GNIDA citizen app has no category for rods
repair.Citizen need safe rods – at Greater Noida, India
Almost at the end of #TheLiftOffNation by @RajanAnandan and @TheSaurabhSri, and honestly, I don’t think any book so far captures India’s startup ecosystem the way this one does.
It’s like the definitive guide of Indian startups, covering B2C, D2C, SaaS, AI, climate tech, space tech, robotics and more. It also looks at how the VC ecosystem has evolved, what needs to happen on the policy side, and where India could be by 2047.
If you’re a founder, or just want to understand how India’s startups got here and where they’re headed, I’d highly, highly recommend it. We’ve got a phenomenal ecosystem out here.
It’s always inspiring to hear Rajan talk about India’s potential and encourage entrepreneurs to punch above their weight! 🙌🙌 More in this video 👇
youtube.com/watch?v=a6XsNFt_…
Avinash Raghava 🇮🇳 retweeted
From our early SGx sessions on product and growth to $10M raised - so good to see how far Clueso has come. Relentless execution and focus!
Loved working with this team & love the product. Huge fan & congratulations to the whole crew - keep building!
We’ve raised a $10M Series A to automate video creation for every company.
1,000+ organizations like Atlassian, GitLab, Samsara, Legrand, and Zendesk use @clueso to automate their videos for marketing, customer education, and employee training.
The struggle of video creation in companies is so real, that Netflix made a documentary about it
Avinash Raghava 🇮🇳 retweeted
{1/3}
it’s been over two weeks since I returned to India from my first US trip. i was volunteering for @AIBoomi's immersion week for eight healthcare AI startups from India. now, I’m finally putting some of what I learned into words.
one of my first lessons from Vertical Velocity '26 came from the very first session on day one of the immersion.
in Menlo Park, Indus Khaitan (@1ndus) asked us to note down what we knew about him on a post-it note. most of us missed that he had invested in Practo. he said to the founders that he would have offered an introduction if someone had mentioned it.
it made me realise that all of us, founders and volunteers alike, needed to arrive having done our homework: understand the speaker’s experience, know where it connects to our work, and bring specific questions. and this is very much applicable in our day-to-day work, especially if we are in a people-facing role.
→ throughout the week several speakers pushed founders to spend time in the US if that was their market. being close to customers helps you understand things a call can miss.
→ and when a customer says your product is bad, you should ask “tell me more” before promising to fix it. first understand what isn’t working.
→ “investors invest in lines, not dots”. start talking to them six months before you raise, then close the round in a couple of weeks.
i came back thinking differently about the meetings I take and the questions I bring to them.
over this week, i’ll share a few more moments from Vertical Velocity '26 that changed how I think about building. stay tuned!
Spent the afternoon remembering Khadim Bhatti. So many wonderful stories, beautiful memories, and reflections on the extraordinary impact one person can make.
What a journey, Khadim. What a life. And what an incredible legacy you leave behind.
You touched so many lives, inspired so many people, and made a difference in ways that will live on for years to come.
Super proud of all that you built, the lives you impacted, and the person you were.
Rest in peace, my friend. You will be deeply missed, but never forgotten. ❤️
Avinash Raghava 🇮🇳 retweeted
Anand Deshpande started Persistent in Pune in 1990.
He opens the @AIBoomi Bootcamp Pune with a stress test on what kills a startup in 18 months, and pushes on every founder's score from 35 years of watching it happen.
Last few slots left, request here:
luma.com/BootcampPune
Before any session at an @AIBoomi bootcamp, every founder scores their own company on an AI-native scale.
Then the room sees the scores together.
In Chennai and Hyderabad, that was the moment the two days actually started. Founders who had been describing their companies started comparing them, and the questions got specific fast.
@LadyAshBorg and Anand Chandrasekaran run it again at AIBoomi Bootcamp Pune on Day 1. The afternoon goes into what an AI-led company looks like function by function, applied to each company in the room.
Last few slots left.
Oct 30 and 31, Lonavala. Applications close Oct 15.
luma.com/BootcampPune
On my recent flight from San Francisco back to Delhi, I opened a book about India’s next generation of startups. Before I got to page one, I had to stop for a while.
Because @RajanAnandan had written me a note.
He had no obligation to do so. But he did. That’s Rajan. And that’s why this book already means a lot more to me.
The Lift-Off Nation, written with Saurabh Srivastava, asks a much bigger question than where Indian startups stand today.
Where could India be by 2047?
I’m just a few chapters in, but the optimism feels familiar.
World-class talent starting up. Founders building for the world from day zero. New companies emerging across AI, healthcare, manufacturing and deep tech. Capital, infrastructure and ambition beginning to converge in ways we haven’t seen before.
For years, many of us have spoken about India becoming a #ProductNation.
Perhaps the more interesting question now is whether the lift-off has already begun.
Rajan has been one of those people I’ve learnt from over the years, not just because of what he knows, but because of how generously he gives that knowledge back to the ecosystem.
So it feels particularly special to hold this book, and even more special to find a small acknowledgement of our own journey inside it.
The Lift-Off Nation launches today, and I’m rooting for it alongside many other fellow ecosystem builders.
Congratulations, Rajan and Saurabh. I have a feeling this book will start a lot of important conversations about the India we are capable of building.
For now, I’m going back to reading. :)
Avinash Raghava 🇮🇳 retweeted
3 years ago, people told us Pepper would not survive because AI would make content production commoditised.
Today, we have crossed $10M in ARR (Annual Recurring Revenue), with Fortune 500 enterprises as customers and a business that is growing exponentially with every new AI model.
If AI could generate content instantly, why would enterprises continue paying for content creation? And the answer was not content instead, it was business outcomes.
We realised, enterprises want stronger visibility in LLMs, better rankings on search, and ultimately leads that grow their business.
Our SEO/GEO business, which did not exist 18 months ago, is expected to cross $10M ARR on its own within the next quarter. Today, 70% of our growth comes from the US, including Fortune 500 enterprises.
We have -
>40 customers above $100K ARR
>15 customers above $150K ARR
>10 customers above $200K ARR
>3 customers above $400K ARR
We expect to exit our financial year in March at a $16M annualised revenue run rate, with INR 120 crore ($12.6M) in full-year revenue and INR 20 crore (~$2.1M) in EBITDA, a 16.7% EBITDA margin. Growth and profitability are compounding together.
It also made me realise that disruption does not always eliminate companies. Sometimes it forces them to become better versions of themselves.
That is what we have tried to do at Pepper, brick by brick.
And we are just getting started.
A few weeks ago, I sat across from Sharad Sharma (@sharads) in a room full of people whose lives he has touched.
For years, I've written about people and moments that have shaped me through my newsletter, Jeena Isi Ka Naam Hai. On August 24, for the first time, it stepped off the page and into a room.
And as I looked around that evening, Pankaj Mishra (@anadianant) and I found ourselves thinking about how much can happen when good people come together with the simple intention of helping each other.
In many ways, that has been the story of @AIBoomi over the past few weeks.
We brought together 18 startups and around 25 founders for our Growth Founders Retreat. No grand agenda. Just founders opening up, comparing notes, and helping each other think through what comes next.
We opened Expert Hours for the first time with Shekhar Kirani (@skirani) from Accel. More than 2.5 hours later, our notebooks were full and we were still going.
Then came AIBoomi Bootcamp '26 in Chennai, with some genuinely standout teams. A big thank you to Ashwini (@LadyAshBorg) and Anand (@SirBlueBorg) for helping us put it together and pushing founders to think deeper about the companies they are building in this new AI era.
Alongside all of this, Demo Rooms and smaller Roundtables have continued to run consistently across the ecosystem.
The momentum has been relentless. :)
Last week, another group of founders came together for our Scale Founders Retreat.
This week, as I write this, eight healthcare startups are preparing to head to the US for Vertical Velocity '26, backed by an incredible group of volunteers giving their time, networks, and experience to help them find their feet in the market.
And waiting for us in the Bay Area is Caravan '26. A week we have been building towards for months, with a group of founders, operators, and volunteers I am personally very excited about.
Then we come home and begin again.
Pune. Bengaluru. More Bootcamps. More small rooms. More Roundtables. More reasons for founders to find one another.
When I think back to that evening with Sharad, perhaps that's the part that stays with me.
Ecosystems aren't built by one big event or one big institution.
They're built room by room, founder by founder, by people who keep showing up for one another.
It has been a very full few weeks. Actually, a very full few months.
August and the first half of September may well have been our busiest stretch this year, with the chance to engage deeply with 200+ AI-native founders.
And I'm incredibly grateful to everyone who keeps showing up with us. Happy Friday. 💚
I went into our first-ever @AIBoomi Expert Hours with a notebook that had enough blank pages, knowing that with @skirani in the room, they wouldn’t stay blank for long.
We spent more than 2.5 hours unpacking what it means to build an AI-native company, and here are some of the sharpest takeaways:
• Stop selling software. Start owning outcomes.
• Code is getting cheaper. Context is becoming more valuable.
• If a better model makes three months of engineering irrelevant, move on.
• The best way into a large enterprise may be to work with what already exists, not force a replacement.
• Custom work is not always a scaling problem. Sometimes that is where the repeatable product starts.
• Distribution may matter just as much as product.
• The founder role is changing too. Product, tech, sales, positioning, judgment. The lines are blurring.
We also got into legacy industries, the first 10 customers, AI-native services, forward-deployed engineers, and why some of the most interesting opportunities may sit in places most founders are not looking at yet.
I wrote more about the session here >> aiboomi.org/blogs/ai-native-…
I’m also curious to know which old assumption you are questioning right now.
Drop your thoughts in the comments. I’ll read every one of them. :)





























