emails & sms retention marketing for 7-9 fig ecom brands
work with me 👉
Joined August 2014
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No shade to anyone but if you're doing outreach at least make sure you are doing it to a qualified lead.
Does anyone even hire through something like this?
They don't even follow me and I don't need v!deo ed!tor at all.
Do better guys.
Retardmaxxing has been the meta for a long time
To all Creatvive Strategists.
If you would like to stop performing the humiliation ritual of cold outreach.
Of mass replying to job postings that everyone has already clicked on.
And to ultimately get more inbound.
Then you need to be more openly autistic.
These brand owners love seeing it.
But they can sniff out inauthentic autism on a Zoom.
So make sure it's really your autism or this won't work.
You can cut your own hair. You probably shouldn’t.
Same goes for your emails.
Most founders I audit never set up DKIM or DMARC, and they mail their whole list, including people who haven’t opened in a year.
Inbox notices. Straight to spam.
Every client we take on gets this fixed before we send a single email. That’s why ours land in the inbox.
Is it just me?
The highest-converting stores I work with look like garbage.
They look outdated and old but they still outsell any Shopify store without breaking a sweat. 😂
You’re paying meta to find strangers who might care.
The people who almost bought are sitting right there, worth more than any cold traffic you’ll ever pay for
This abandoned checkout flow did $4,160 in 7 days.
They’d already picked the product and made it to checkout... something just pulled them away. A good reminder is usually all it takes.
Ecom bros, Most of your emails are going straight to the Promotions tab. Here’s what ours look like 👇
Primary inbox, every single one. People charge up to $400 for inbox placement. We set it up for free for every client.
EVERY SINGLE EMAIL BTW
Iman Gadzhi has been running one winning ad on repeat lately.
It’s a Pixar-style AI animation, same script every time. Only the character changes. There’s an Indian version, an African one, and a couple more I’ve seen.
People pause on someone who looks like them, even a cartoon. And since it’s AI, there’s no actor to book or reshoot to do.
One winner, turned into 5, without touching the script.
If you’ve got an ad that’s working, make new versions of it before chasing the next concept.
Guy’s the goat honestly.
Set up a Trustpilot page for AxieMails today and asked one of my clients to leave a review.
I’ll hit up the rest over the next few days. Not sure how much it actually matters for an agency, but it’s a good thing to have nonetheless. 🫡
This customer opened our emails 11 times before they bought anything.
Halloween pre sale email, opened 4 times. A plain text one, opened once. Another email that got opened 5 times in a single morning... and still no order.
Then the final Halloween email landed. They clicked through and placed an order 8 minutes later.
If we’d held back because we were “scared of annoying people”, that sale never happens.
Send more emails. Just make them worth opening.
1 in 5 visitors gave us their email this week. Here’s the exact form.
It’s built in Klaviyo, no popup app. 22.78% submit rate, and those signups have already done $4.8K.
Step one asks one thing: “Want a discount on your first order?”
The no button says “No thanks, I’ll pay full price.” Almost nobody clicks that lol.
And once they’ve tapped yes, typing their email on step two just feels like finishing what they started.
For the offer, a mystery discount beats a straight 10% for us pretty much every time. People can’t help wanting to see what they got.
Keep testing the copy and 15%+ is very doable.
This app is crazy woah 🤯
So I recently badgered my cinematographer @steveyedlin into making my ideal iPhone still camera app. It shoots RAW, bypasses the iPhone's look processing and instead uses the same image processing we use on our movies. apps.apple.com/app/apple-sto…
One post-purchase email took this order from $99 to $141.50.
43% Increase in AOV.
Here’s what happened 👇
The customer checks out. Right after, a thank-you email from the founder lands in their inbox and they open it straight away.
Thank you on top. Upsell underneath.
The upsell was the one product that pairs with what they’d just bought. Something they’d end up needing anyway, so saying yes took about two seconds.
They clicked through and grabbed it for $42.50.
Most stores send a receipt and then go quiet for weeks... right when the customer trusts them the most. That’s the easiest moment you’ll ever get to offer something that goes with what they just bought.
If your post-purchase flow is only an order confirmation, add this email first.
If you sell supplements, bookmark this email.
Resilia never opens with the product. It opens with how you feel. “You’re not supposed to feel this way.” Then “You’re not lazy, you’re not just busy.”
By the time the oil of oregano shows up, you already believe it’s for you. The subject line, hero and body copy all say the same thing.
Ecom bros, Nobody wants to pay $7 shipping. Use that.
Most stores set free shipping at $50 because it sounded right on launch day, and nobody’s looked at it since.
Pull up your AOV. Say it’s $40.
Now put your free shipping line at $50, roughly 20-30% above that. The customer sitting at $40 sees “$10 away from free shipping” and goes looking for something to add. Almost nobody pays the $7 when they’re that close... it feels like throwing money away.
But they need something to add. A $12 refill, a mini size, a cheap accessory sitting right there in the cart. Without that, the bar just annoys people.
And put the “you’re $10 away” message in your cart drawer, on the product page and in your abandoned cart email too. Most brands only show it at checkout, which is way too late.
Took me longer to write this than it takes to change the setting.
