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#CRM & #Loyalty #Direct Mail #marketing agency building deeper connections with customers, fostering #retention and #engagement. #Data-driven. Results-focused.

Hilliard, OH
Joined February 2009
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As stores get ready for the holidays, a store kit that arrives like this is a nightmare. We pack them right and ship them on time, reaching 80% of the U.S. in 2 days via ground shipping.
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Merch shouldn’t be an afterthought. 87% of consumers keep and use branded merchandise (PPAI), so it deserves a real spot in your multichannel plan. Here’s how to make it work: hubs.la/Q04CC7c30
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59% of AI-using shoppers say they’d switch to an unfamiliar brand on AI’s recommendation. (Adobe, via The Wise Marketer) Give members reasons to stay: relevant rewards, personalized mail and in-store experiences. #CustomerLoyalty Read more hubs.la/Q04ClZHG0
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AI is raising the bar for customer service. Our own Sydney Shapiro, Strategic Account Executive, CRM & Loyalty, joined Loyalty360’s latest Supplier Perspectives to talk about where AI helps and where people still matter most. Read the full article: hubs.la/Q04BTgz40
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Fleet Feet’s first-ever catalog, built from their own customer data: a 10% response rate and a 167% ROI. The reward reminder that followed? A 600% incremental ROI. Planning your holiday mail? Let’s talk. bit.ly/4i6LQdB #DirectMail #LoyaltyMarketing
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POV: You just need to order some brochures. Find the file. Confirm specs. Send an email. Get approval. Send another email. Wait…which version was approved? 😅 Manual print ordering can create more work than the print itself. Read more. hubs.la/Q04xxP510
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In this Loyalty360’s article our we share why brands should look beyond the holiday transaction and think about what happens next. Read the full article: hubs.la/Q04y1Wj40
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Print has a price tag. But what about the time spent searching for files, chasing approvals, fixing errors and coordinating orders? Those small tasks add up. Our latest blog explores how web to print solutions can help. hubs.la/Q04xxK-s0
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A 12-month loyalty roadmap shouldn't be a guessing game. Use customer behavior, feedback, and campaign insights to build a strategy that can adapt as customer needs change. Because the best loyalty strategies don't just plan ahead—they learn along the way. hubs.ly/Q04xnWMk0
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We’re honored to be named a 2026 Columbus CEOmagazine Best of Business winner! 🎉 A big thank you to our team, clients and partners who make it possible. 💚 #BestOfBusiness #ColumbusCEO #BaesmanGroup
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🇺🇸 Happy Labor Day! Here’s to the people who keep things moving, make things happen, and somehow get it all done. Today, we’re celebrating hard work—and the long weekend that comes with it. 😉Hope you enjoy some well-deserved time to relax and recharge! #LaborDay #HappyLaborDay
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The customer who spends the most today isn't always your most valuable customer tomorrow. To understand future customer value, marketers need to look beyond individual transactions and start paying attention to behavioral signals. bit.ly/4i7b5ht
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Your brand here. 👋 Your merch, everywhere. From merchandise and apparel to company stores, kitting and fulfillment, Baesman brings it all together in one place. Merch that matters. bit.ly/4xzP3ZG #BrandedMerchandise #BrandedApparel #BrandExperience #Baesman
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Are you measuring what happened—or what’s likely to happen next? Traditional KPIs like clicks, conversions, and campaign revenue tell only part of the story. Future customer value comes from the full customer lifecycle. Read the full article: bit.ly/4gGLxpb
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Loyalty is becoming more than points and discounts. Our latest analysis of 50 loyalty programs reveals 5 customer loyalty trends shaping 2026—from simpler rewards and tiered programs to experiential benefits, partnerships, and paid loyalty. hubs.la/Q04vnkwF0
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Revenue doesn't only leak when customers leave. It can happen between lifecycle stages—a missed second purchase, declining engagement, or a disconnected experience. Are you measuring where customers convert, or where they lose momentum? Read the blog: hubs.la/Q04tqBHg0
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When strategy, data, production, and distribution are managed separately, inefficiencies can quickly cut into ROI. An end-to-end approach can help brands. The goal isn't just to mail for less. It's to make every dollar invested in direct mail work harder. bit.ly/45QQXZA
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Are you measuring loyalty—or just counting members? The metrics that matter go beyond enrollments. Learn how Repeat Purchase Rate, CLV, NPS, and engagement metrics reveal the true health of your loyalty program. Read more: bit.ly/4x4onA9
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A loyalty program doesn't succeed because it launches. It succeeds because brands keep learning, optimizing, and delivering value long after day one. Proud to have Baesman's Sydney Shapiro featured in @Loyalty360's latest Supplier Perspectives. Read more: hubs.la/Q04rkg4j0
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