On-Premise data and consulting for the beverage and bar/restaurant industries.
Chicago, IL
Joined November 2011
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70% of respondents say they would order MORE drinks if watching a game they placed a bet on.
Mobile sports betting linked to increased spend and consumer engagement in Bars and Restaurants presents lucrative opportunities for Operators, CGA’s first study of its kind reveals.
Read more: bit.ly/3zc5uO9
Matt Drummond retweeted
Nielsen CGA Launch PurchaseTrak, an analytic platform that provides the industry’s most rapid and granular view of purchasing dynamics within the U.S. bar and restaurant landscape #onpremise #usonnpremise #nielsencga #bevalsales linkedin.com/pulse/nielsen-c…
Matt Drummond retweeted
Calling all BA members! Join @mcrommo and @barsnboardrooms this Thursday, Sept 24 in the latest @BrewersAssoc Collab Hour. We will dive into On Premise #measurement, #consumerresearch and #data for a in-depth look at how the channel is changing.
brewersassociation.org/event…
Americanizing a British report about Chinese consumer behavior. Oh and some @SpitefulBrewing refreshment.
Matt Drummond retweeted
OUT NOW: Issue V of our On Premise Impact Report, focusing on sales data across reopening states. Download the full free report via our website nielsencga.com/covid-19/
#marketresearch #covid19 #analytics #bars #restaurants #COVID19Updates #usa #insight
Latest CV19 Impact Report from a few reopened states has some encouraging metrics: 21% have already been out for a meal. Also a section on Draft Beer in the FREE report: nielsencga.com/covid-19/
Here’s our latest CV19 Impact Tracker. We’ve shifted focus to look at states that are reopening: TX, GA, FL, TN. More information and weekly update signup at nielsencga.com/covid-19/
Matt Drummond retweeted
This week we released Issue III of our #COVID19 On Premise Impact Report, focusing on how specific drink categories are performing via #delivery and #takeout + a review of the $ velocity figures pre + post closures. Download the free report here: nielsencga.com/covid-19/
BA Power Hour on takeout/delivery impacts from CV19 starts in 30 mins. Open to all! brewersassociation.org/event…
I’ll be on the BA Power Hour tomorrow talking about NCGA CV19 Impact Report focused on takeout & delivery. See link below. The BA has opened this up to everyone so no membership needed to join! brewersassociation.org/event…
Matt Drummond retweeted
Leader on the Senate Small Business committee with Rubio. Bar & restaurant owners should watch now. 👇 nitter.cf/senatorcardin/status/1…
HAPPENING NOW: I'm on the Senate floor discussing small business relief in the #COVID19 stimulus bill.
Tune it at Facebook.com/senatorbencardi…
Matt Drummond retweeted
With #bars and #restaurants impacted across the country, it’s clear that #COVID19 is having a huge impact for the On-Premise. As we identify insights, we will do our best to effectively inform and support the industry, starting with our latest report: nielsencga.com/covid-19/
Citing our Hard Seltzer 360 Report, 33% of consumers say they would use it as a mixer with a spirit. Most popular spirits?
69% Vodka
53% Rum
52% Tequila
45% Liqueurs
The percentages show those that mix with hard seltzer do it diversely.
Some nice data tidbits and press hits from our Hard Seltzer 360 Report:
52% swapping from beer
40% swapping from cocktails
72% believe Hard Seltzer will grow further
thedrinksbusiness.com/2020/0…
Unique insights using @Nielsen_CGA Channel Strategy Report from @Emergingfeed about experiential bars and restaurants. emerging.com/the-key-takeawa…
Super Bowl is undoubtedly a huge event in the US, but how does it affect the on-premise? A study of ours from a previous SB shows that restaurants, especially casual dining (-37% vs prev week) suffer. There are brights spots though 1/3
Sports bar (+52% vs pw) and Irish pubs (+22% vs pw) overall saw an increase and breakfast (+24% vs pw) and brunch (+12% vs pw) times of day saw increase showing consumers are getting those on-premise visits in but earlier in the day. 2/3
We’ve been working with the BA to bring its members free insights into the On-Premise channel. The portal is live now!
New data alert!!! We've worked with @Nielsen_CGA on a data page available exclusive to BA members. You can access their page via the market research portion of our website. Lots of free on-premise market data for members:
brewersassociation.org/stati…
Black Wednesday is a big on-premise occasion and we were curious about how exactly it impacts sales. So we explored the 2018 data and have done a week before over week of analysis. Some polls with answers to follow...
What Beer category saw the highest percentage bump overall?
67%Domestic Premium
0%Import
33%Craft
6 votes • Final results