
President & Founder Caylor Solutions- Husband. Dad. Learner. Thinker. Branding, Marketing, Problem Solver for Education. Apostle's Creed. #highered #marketing
Indianapolis
Joined March 2007
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๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐บ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ isnโt always about moving faster.
Sometimes you need to push.
Sometimes you need to pull people into your thinking.
Sometimes you need to pause.
Dr. Todd J. Williams shares a p... caylor-solutions.com/higher-โฆ
#HigherEd #Leadership
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Busy doesn't always mean effective.
๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐: Are you shaping your institution's future or just reacting to the next deadline?
Kathy Kissane shares ways to help break the cycle and lead with intention.
๐ caylor-solutions.com/intentiโฆ
#HigherEdLeadership
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How do you recruit students to a university without an established reputation? Start with ๐๐ฟ๐๐๐.
Discover how Orlando Christian University is using clear messaging, excellence, and strategic partnerships to build its brand and ...
caylor-solutions.com/buidlinโฆ
#HigherEdMarketing
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๐ช๐ต๐ฎ๐ ๐ถ๐ณ ๐๐๐ฆ๐ฆ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐๐น๐ฑ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ ๐ ๐ข๐ฅ๐ ๐ฟ๐ฒ๐๐๐น๐๐?
Before launching another marketing campaign, rethink what's on your plate. Discover how ๐๐ถ๐บ๐ฝ๐น๐ถ๐ณ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ...
caylor-solutions.com/simplifโฆ
#HigherEdMarketing
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The ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐ฐ๐น๐ถ๐ณ๐ณ is raising the stakes for ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ถ๐ผ๐ป.
BGSU's approach offers a lesson: understand what you do well, strengthen the student experience, and communicate its value.
caylor-solutions.com/collegeโฆ
#HigherEdMarketing
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Visibility helps students notice your college.
๐๐น๐ฎ๐ฟ๐ถ๐๐ helps them understand:
โข Is this for me?
โข Why this institution?
โข Can I believe the promise?
โข What should I do next?
Before buying more reach, fix the confusion.
caylor-solutions.com/higher-โฆ
#HigherEdMarketing
19
๐ช๐ต๐ฎ๐ ๐ถ๐ณ ๐๐๐ฆ๐ฆ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฐ๐ผ๐๐น๐ฑ ๐ฑ๐ฒ๐น๐ถ๐๐ฒ๐ฟ ๐ ๐ข๐ฅ๐ ๐ฟ๐ฒ๐๐๐น๐๐?
Before launching another marketing campaign, rethink what's on your plate. Discover how ๐๐ถ๐บ๐ฝ๐น๐ถ๐ณ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ...
caylor-solutions.com/simplifโฆ
#HigherEdMarketing
25
Busy doesn't always mean effective.
๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐: Are you shaping your institution's future or just reacting to the next deadline?
Kathy Kissane shares ways to help break the cycle and lead with intention.
๐ caylor-solutions.com/intentiโฆ
#HigherEdLeadership
20
You donโt need ๐ฆ๐ท๐ฆ๐ณ๐บ๐ฐ๐ฏ๐ฆ to know your college.
You need the ๐ณ๐ช๐จ๐ฉ๐ต ๐ด๐ต๐ถ๐ฅ๐ฆ๐ฏ๐ต๐ด to know it.
Our recap with Dr. Donald Egle explores ๐บ๐ถ๐๐๐ถ๐ผ๐ป-๐ณ๐ถ๐ ๐๐๐๐ฑ๐ฒ๐ป๐ ๐ฟ๐ฒ๐ฐ๐ฟ๐๐ถ๐๐บ๐ฒ๐ป๐, finding the right โwatering holes,โ and bui...
caylor-solutions.com/missionโฆ
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A strategic plan shouldn't collect dust on a shelf.
Midland University President Dr. Aly Williams shares why listening first, building trust, and connecting people to institutional goals are essential to creating a plan that works... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
22
Busy doesn't always mean effective.
๐๐ถ๐ด๐ต๐ฒ๐ฟ ๐ฒ๐ฑ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐: Are you shaping your institution's future or just reacting to the next deadline?
Kathy Kissane shares ways to help break the cycle and lead with intention.
๐ caylor-solutions.com/intentiโฆ
#HigherEdLeadership
18
The ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐ฐ๐น๐ถ๐ณ๐ณ is raising the stakes for ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ถ๐ผ๐ป.
BGSU's approach offers a lesson: understand what you do well, strengthen the student experience, and communicate its value.
caylor-solutions.com/collegeโฆ
#HigherEdMarketing
19
Faculty can help prospective students understand what learning at your college will actually feel like.
The key isn't turning professors into marketers.
Let faculty provide expertise, marketing shape it, and enrollment put it to work.
caylor-solutions.com/facultyโฆ
#HigherEdMarketing
25
A full content calendar doesn't necessarily support enrollment.
An ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ starts with student questions, connects content to decisions, and measures meaningful actions.
caylor-solutions.com/enrollmโฆ
#HigherEdMarketing
22
The ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐ฐ๐น๐ถ๐ณ๐ณ is raising the stakes for ๐ฐ๐ผ๐น๐น๐ฒ๐ด๐ฒ ๐ฑ๐ถ๐ณ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐๐ถ๐ฎ๐๐ถ๐ผ๐ป.
BGSU's approach offers a lesson: understand what you do well, strengthen the student experience, and communicate its value.
caylor-solutions.com/collegeโฆ
#HigherEdMarketing
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A strategic plan shouldn't collect dust on a shelf.
Midland University President Dr. Aly Williams shares why listening first, building trust, and connecting people to institutional goals are essential to creating a plan that works... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
20
Who's preparing your ๐ป๐ฒ๐
๐ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐?
Greg Vaughan of NACCAP shares why coaching, mentorship, and courageous leadership are essential to building stronger enrollment teams.
๐ caylor-solutions.com/enrollmโฆ
#HigherEdMarketing
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๐ฆ๐ฒ๐ฟ๐๐ฎ๐ป๐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ starts with curiosity, empathy, clear agreements, and leaders who model the accountability they expect.
My takeaways from a thoughtful conversation with Greg Aden:
caylor-solutions.com/servantโฆ
#HigherEd #ServantLeadership #Leadership
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A strategic plan shouldn't collect dust on a shelf.
Midland University President Dr. Aly Williams shares why listening first, building trust, and connecting people to institutional goals are essential to creating a plan that works... caylor-solutions.com/higher-โฆ
#HigherEdMarketing
27
A full content calendar doesn't necessarily support enrollment.
An ๐ฒ๐ป๐ฟ๐ผ๐น๐น๐บ๐ฒ๐ป๐-๐ณ๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ starts with student questions, connects content to decisions, and measures meaningful actions.
caylor-solutions.com/enrollmโฆ
#HigherEdMarketing
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